Mr.Blaise Fernandes added, #letstalkIP is the hashtag of CIPAM a DIPP division where the Govt. talks IP protection and walks the talk with it with a multipronged approach, that’s a big welcome, and a learning!2. Who can miss out on the greatest Indian start-up, Jio! It changed everything for the music consumers and the industry as a whole. The smartphone uptake and increased access to the internet broadband services have definitely shown changes in consumption pattern, and open multiple growth avenues for the industry at large.
Blaise Fernandes said Smartphone uptake and better mobile broadband have prompted consumers to subscribe in their millions to streaming services thanks to the #JioeffectAdditionally, Mr.Fernandes believes that the decisions taken by various regulatory bodies in India and globally are a welcome sign for the music industry. It is interesting to note that the global hits are also showing a positive growth in the Indian market, and we are attracting global eyeballs. Ed Sheeran’s SHAPE OF YOU hit 3 billion viewers globally on YouTube and 250 Million approximately in India that’s 10% of the global market, international is also growing in India by approximately 200%.
Some interesting changes that we all must acknowledge and celebrate, "The Indian Performance Rights Society has got its approval, Phonograhpic Performance Ltd. will get the formal approval shortly , and the better coordination with central and state government is building on the momentum from 2017. - Blaise Fernandes
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