Pushpa 2 Secures Rs 425 Crores In Satellite And Music Rights, T-Series Bags Music Rights For Rs 65 Crores

The impressive figures for non-theatrical rights highlight the strong confidence broadcasters and music labels have in the sequel to the blockbuster Pushpa: The Rise. This deal has played a crucial role in the film's total pre-release revenue of Rs 1,085 crores, making it one of the most lucrative film agreements in Indian cinema history, even before its theatrical debut.

The satellite rights have been sold for Rs 85 crores, significantly surpassing typical industry rates and reflecting the immense excitement surrounding Allu Arjun’s return as Pushparaj. The actor’s recent National Award win has further enhanced the film's market value, contributing to these record-breaking numbers.

Additionally, the music rights, acquired for Rs 65 crores, mark another achievement in the film’s pre-release earnings. T-Series, a leader in the Indian music industry, will oversee the film's soundtrack, building on the massive success of the original film’s music.

Set to release on December 6, 2024, the film has already demonstrated widespread appeal, with robust pre-release figures across various regions. The theatrical rights alone have garnered Rs 640 crores, with notable contributions of Rs 220 crores from Andhra Pradesh and Telangana, Rs 200 crores from Northern markets, and Rs 140 crores from international audiences.

Directed by Sukumar and featuring a stellar cast that includes Rashmika Mandanna and Fahadh Faasil alongside Allu Arjun, Pushpa 2: The Rule is poised to become one of the biggest releases of 2024, potentially redefining the business model for the Indian film industry.