Podcasts are popular for a lot of the same reasons music is popular. You can listen to them anywhere—while commuting to work, tidying up at home, walking the dog. - Spotify
Since 2006 to 2018, podcasting has been experiencing a steady growth. It’s managed to grow by over 300% and doesn’t seem like is going to slow down anytime soon. About 73 million Americans consume various content off podcasts each month. Daniel Ek, the co-founder of the freemium audio platform - Spotify - spoke about its enormous catalog and revealed that it features about 3.9 million artists, including podcasters. There are approximately 40,000 tracks that get uploaded to Spotify each day."We believe this engagement from artists, labels and publishers shows a strong sign that there's an increased appetite for more marketplace tools and services” - Daniel EkSpotify, being the pioneer in everything digital audio and streaming, officially acquired Soundtrap - a subscription based remote recording studio - in 2017, and Gimlet Media and Anchor - podcast and distribution platforms - in Feb 2019. Last week, Soundtrap, the Stockholm based subsidiary of Spotify, launched a feature called Soundtrap for Storytellers. It is a one-stop shop podcast focused platform that offers recording, remote interviewing along with video features, audio production, transcript publishing and an option to directly publish the content on Spotify. It’s available for use at $14.99 a month. Spotify released a news statement on May 16, 2019, talking about the boom in the podcasting industry and the use for platforms like Anchor. Anchor works with a mission to “democratize audio” and it provides creators with all the tools they require to make, share and monetize their podcasts on the go. The statement talks about the need for podcasters (seasoned and amateurs) to understand the need and method of storytelling, building a brand, streamlining content and thus connecting with the audience.
There’s no doubt that podcasting is expanding like crazy, and if you have a story to tell, someone out there is dying to hear it.
Related News
.jpg)
Sony Music Group Issues Warning Letters To 700 Tech Firms...
The letter demands transparency from recipients regarding any unauthorized use of SMG content and requests information on how such content....
May 17, 2024
.jpg)
Universal Music Group Announces Impressive Financial Results For Q1 2024
UMG's revenue surged by 7.9% year-on-year in constant currency, reaching a substantial €2.59 billion, driven by robust expansion in all....
May 08, 2024
.jpg)
TIPS Industries Records 29% Revenue Growth And 66% PAT Surge
The report showcases significant growth across various financial metrics, underlining the company's robust performance amidst a dynamic market landscape.
April 29, 2024
.jpg)
Warner Music Group Unveils Warner Music South Asia Under Jay...
Operating from Dubai, Warner Music South Asia will be led by Jay Mehta, in collaboration with Alfonso Perez Soto, the....
April 15, 2024