BrandMusiq creates sonic identity for iconic VIM brand

BrandMusiq, a global sonic branding agency, has developed a sonic identity for the iconic VIM brand. Recognised as pioneers in industry for designing a unique brand process to create a sonic identity, BrandMusiq created the Hindi and Tamil TVC soundtracks for Vim Bar based on the master sound or MOGOSCAPE®.

VIM’s new musical logo or MOGO® is aimed at connecting with the consumers at an emotional level and engaging them more deeply with the brand and creating a strong sonic asset.

VIM, India’s leading dishwashing brand has helped make the dishwashing process easier and hassle-free over the ages. Inspired by the successful women around, who excel in whatever they do, the brand is nudging the society to see women beyond archaic roles and archaic societal definitions of chores being a woman’s primary responsibility. The brand aims to offload women from these societal stereotypes and the stress caused by them because there is so much more they can and will be.

Speaking on the sonic approach for the identity, Rajeev Raja, Founder & Soundsmith, BrandMusiq said, “Basis the strategic framework, we used the science of sound and music to evoke the brand’s desired persona and emotions. A key element built into the sonic identity expressed the transformative nature of VIM’s cleaning action. We used an ascending sequence of chromatic notes to cue the VIM moment and this also became the MOGO®? or Musical Logo.”

Over the years, BrandMusiq has successfully unlocked sound opportunities for consumer brands to create a long-lasting emotional association with their audiences across a multitude of ‘earpoints or audio touchpoints’.

By applying their time-tested process, the company has developed sonic identities that connect with consumers at a deeper, more subliminal level. BrandMusiq has created and managed sonic identities for several other renowned Global and Indian brands including MasterCard Global, Unilever, HDFC Bank, Vistara Airlines, Zomato, Raymond, Kraft, Nestle, Blue Band, MG Motors, Reliance Petroleum, and many other brands

BrandMusiq has recently launched BrandMusiq Labs, to study the fundamental nature of sound and its effect on human beings at an emotional, physiological and neurological level. It will conduct sonic experiments, create sonic experiences, and engage in conversation with leading practitioners in marketing, sonic branding, behavioral sciences, and musicologists.