Universal Music India's Historic Deal With Indian Electronic Artist Rusha & Blizza

In a move that marks a significant milestone for Indian , Universal  India has signed a groundbreaking agreement with pioneering folk-electronic duo Rusha & Blizza. This historic deal sees Universal  India acquiring Rusha & Blizza's entire 34-track catalogue, representing the first-ever buyout of an Indian electronic artist's catalogue. The financial details of the agreement remain undisclosed, but industry insiders estimate it to be a Big one.

This acquisition signifies a major win for both Rusha & Blizza and the burgeoning Indian electronic  scene. It underscores the rapidly growing global recognition of Indian electronic  and the immense talent that Indian artists bring to the international  landscape. This collaboration serves as a beacon of inspiration for aspiring Indian electronic  producers, showcasing the boundless potential within the genre.

Rusha & Blizza's journey to this historic deal is a testament to both their unparalleled talent and the strategic guidance they received from their former label, Alfa Records. Alfa Records meticulously cultivated the duo's fanbase, establishing a formidable presence across various streaming platforms, which ultimately paved the way for this major label opportunity.

For Sarthak Kush (Alfa Records), the success achieved through their partnership with Rusha & Blizza and Universal  India represents a significant accomplishment. This triumph further solidifies their commitment to securing advantageous opportunities for their roster of talent, solidifying their stature as a pivotal force in nurturing Indian musical excellence.

With this groundbreaking deal, a new chapter unfolds for Indian electronic . The synergy between talented artists, strategic label support from both Alfa Records and Universal  India, sets the stage for a future brimming with innovative possibilities. This historic acquisition is a testament to the burgeoning Indian electronic  scene and the exciting potential that lies ahead.