Studio Monkey Shoulder Launches In India To Support Grassroots Music Communities

Monkey Shoulder, the original blended malt scotch whisky, proudly launches Studio Monkey Shoulder, a new music initiative dedicated to empowering and celebrating the grassroots music communities at the heart of music scenes around the world. From today, trailblazer communities from India are invited to apply for INR 10,00,000 fund to help turn their project into a reality.

From independent rehearsal spaces in Mumbai through to live venues in Delhi and online radio stations, places where people connect, create and discover music are critical to a thriving musical ecosystem. Studio Monkey Shoulder hopes to discover and spotlight these communities who are making waves and contributing to the rich tapestry of music in India, and across the globe.

The initiative is a partnership between Monkey Shoulder, the original blended malt scotch whisky, and globally respected online radio station, Worldwide FM, and its esteemed founder, DJ and broadcaster Gilles Peterson. Studio Monkey Shoulder will lean on their expertise to award one Indian music community, collective or music organisation, the fund to bring an original project to life this summer. 

The Studio Monkey Shoulder winning applicants will receive invaluable support from Worldwide FM, Gilles and Monkey Shoulder. Collaboration will take the form of project development, production assistance, content creation and creative inspiration. Culminating in a global broadcast, Worldwide FM will showcase these innovative grassroots projects on air, with winners interviewed by Gilles Peterson. Participating markets include the UK, US, Taiwan, Nigeria and India.  

“This is exactly why I started Worldwide FM radio and there are so many other incredible community driven projects out there I want to uncover, which is what excites me about Studio Monkey Shoulder. We have no idea where this is going to take us but can’t wait to see and hear it…” says Gilles Peterson, DJ and broadcaster. 

Applications to the Studio Monkey Shoulder fund open on April 02, 2024. To find out more and apply, visit the Monkey Shoulder website https://www.studiomonkeyshoulder.in/