Sony Music inks new partnership with Kuwait-based Creative studio GHMZA

Sony Music Entertainment (SME) Middle East has struck a new partnership with Kuwait-based creative studio, music, and video production company GHMZA Creative Studios to produce music and promote emerging Khaleeji pop artists in the Middle East.

GHMZA is a company that focuses on talent development and original media production. Its team has managed and produced content consumed by over 1.5 billion viewers and listeners, according to its website.

To mark the new partnership, actor and Arabic pop singer Bader Al Shuaibi, and Kuwaiti singer, songwriter, and television personality Bashar al-Shatti will be the first two artists to work with Sony Music Middle East, according to a press release on Wednesday (October 19).

Bader Al Shuaibi has more than 1 billion audio and video streams and three million social media followers. On spotify he has 127,900 monthly listeners. He released his first single with SME Middle East called An Hob, which was accompanied by a music video, on the day of the

The deal marks Sony Music’s latest expansion in the MENA region after entering into an exclusive partnership with Egypt-based Craft Media in July to sign, produce and promote Arabic artists and music.

Sony Music has decades of experience in the industry and will be able to give our artists access to global music and production experts and new platforms to reach wider audiences. As a culturally diverse region brimming with musical talent, we have so much to offer and now is the opportunity to showcase that to the world and grow our genre.