Casio India has launched its new brand campaign #LiveYourDream

The campaign attempts to spark the latent interest of playing an instrument among young Indian music lovers.

Casio India, a leading consumer electronics company & a pioneer in the electronic musical instruments category has launched its new brand campaign called #LiveYourDream for its Casiotone range of beginner music keyboards. The cornerstone of the campaign is a digital brand film featuring Darsheel Safary of Taare Zameen Par fame playing the role of an underdog who is able to rise in the eyes of his peers with the help of music-playing skills he has developed by learning the Casiotone. The campaign is supported by well-known artists from the music industry such as music composer Sean Rolden, singer-instrumentalist Swasti Mehul, keyboard player Anshuman Singh & singer-instrumentalist Priyanshi Srivastava communicating their own tryst with social recognition achieved through playing a musical instrument.

https://youtu.be/md6M6xmYTjM