Tag: BRAND CAMPAIGN All Tags
.jpg)
The campaign reflects rising broadband demand driven by streaming, online learning and remote work
.jpg)
The film brings back Gattu, Asian Paints’ familiar mascot among Bengali audiences
.jpg)
The campaign uses humour to promote boAt’s audio, wearables and other tech upgrades for Diwali
.jpg)
Advertisers weigh the instant recall of hit songs against the long-term value of original scores in building distinctive sonic identities
.jpg)
The campaign features Sheeba Chadha, Namita Dubey and Plabita Borthakur in films centred on a ‘desire chain’
.jpg)
The video ends with her slogan, “A city that works”, and an appeal for voter support
.jpg)
The police has also counselled around 200 youths identified as being influenced by gangster culture on social media
.jpg)
Lyrics are penned by Protiqe Mojoomdar, while the music video is directed by Saptaraj-Shiva
.jpg)
Industry experts say AI can accelerate brand music, but human emotion remains irreplaceable
.jpg)
The apparel brand’s music-led campaign uses an original anthem to strengthen brand recall through sound, style and self-expression
.jpg)
Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
.jpg)
The campaign builds on JSW Group’s long-standing association with Indian sport and its partnership with the IOA
.jpg)
Rajeev Raja, Founder, BrandMusiq, talks about why brands need to move from campaign music to distinctive, intentional sonic identities that....
.jpg)
The project is part of Apple’s latest ‘Shot on iPhone’ campaign, highlighting the iPhone 18 Pro’s camera capabilities
.jpg)
The live launch puts the film’s music at the heart of its promotional strategy
.jpg)
The campaign is being promoted across Meta, Spotify and YouTube, giving it cross-platform visibility
.jpg)
Across five languages, Spotify’s new campaign brings music into the everyday lives of Indian consumers
.jpg)
The campaign highlights the diverse sounds and identities shaping India’s independent music scene
.jpg)
The campaign turns Chennai’s iconic heat into a celebration of its culture, energy and everyday resilience
.jpg)
The Sony Music Entertainment India-The Hello Group venture marks its first year with 68 artists
.jpg)
The campaign features Chaar Diwari and The Siege, using music and visual storytelling to spotlight individuality
.jpg)
The campaign marks the debut of independent production house East India Film Company
.jpg)
The anthem blends music and humour to celebrate a confident, expressive generation defining success on its own terms
.jpg)
The campaign film went live on August 12 on YouTube and social media
With his promotion, Jain aims to build stronger brand partnerships and contribute to Saregama's growing entertainment ecosystem
Directed by Neeraj Ghaywan, the film features Usha Uthup and Sonu Nigam, celebrating Antakshari and India's love for music
OMAKASE topped global charts and surpassed 200 million streams, paving the way for the partnership
.jpg)
Prior to this, Narayan worked at Leo Burnett and Warner Music India
.jpg)
Through the two films, boAt highlights the Airdopes ProClip's comfort, secure fit, privacy and ambient awareness
.jpg)
Hemendra highlighted the role's fast-paced nature, spanning pitches, artist calls, brainstorming and feedback
.jpg)
Strategic expansion strengthens artist development, live touring, and brand partnerships across India and global markets
.jpg)
Cannes Lions-winning campaign expands with cinematic film after Barcelona debut
.jpg)
The launch is backed by the "Let's Freakin' Groove" campaign, encouraging users to turn any location into a party
He will lead brand partnerships across Sony Music's artists and releases
.jpg)
Sonam Bajwa tests the Airdopes ProClip's secure fit through energetic dance moves and hair flips
.jpg)
Campaign blends regional storytelling, local humour and music to deepen the brand’s connect with consumers in Haryana
.jpg)
Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
.jpg)
From June 19–21, 2026, the campaign will feature mood-based playlists across 10 languages on the platform
.jpg)
Visa India's latest campaign with Shah Rukh Khan highlights the power of classic music in brand storytelling
.jpg)
Prior to this Kheria was with Radio City India as General Manager-Brand Marketing & PR
.jpg)
Prior to Spotify, she held a communications leadership role at Tinder
.jpg)
Tony Andrews attended the launch alongside Salim Merchant, the brand’s soft ambassador in India
.jpg)
Jan-Paul Jeffrey said the recognition reflects Spotify’s emotional connection with listeners beyond its role as a digital service
.jpg)
Shahir Muneer, Founder and CEO of Divo, discusses music licensing issues amid the Zee Music Company-Nykaa copyright dispute
.jpg)
Apollo said the campaign seeks to make health awareness more accessible and relatable for younger consumers
.jpg)
A social-media-first campaign built around participation, sonic branding, and fan engagement under its broader brand philosophy, ‘Elevate Your Drive’
.jpg)
Industry leaders decode the rise of indie music in modern brand communication
.jpg)
The campaign offers young creators a platform to express their identity, creativity, and personal style
.jpg)
A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
.jpg)
Vakil signalled an ambitious 2026 pipeline for music-led brand experiences
.jpg)
Over 3,000 fans gathered at Bharat Mandapam for a high-energy, nostalgia-led music night
.jpg)
Presents new anthem as part of the campaign, giving an extra dimension to brand recall
.jpg)
At the heart of the campaign is a relatable family setting, where a young boy walks in on his parents....
.jpg)
Developed with Rajeev Raja, Founder of BrandMusiq, the system aims to create a distinct, unified brand voice across touchpoints
The brand is repositioning coffee as a lifestyle choice rooted in creativity, exploration, and self-expression
.jpg)
In this guest column, Rajeev Raja of BrandMusiq explores the shift from jingles to sonic branding and why sound is....
.jpg)
The brand created an experiential zone to connect with music communities
.jpg)
Halftime’ by Coca-Cola celebrates reconnecting in the moment
.jpg)
At the heart of the campaign is the ‘Hawa Badlegi’ jingle, which positions Havells as a catalyst for encouraging healthier....
.jpg)
The move marks a shift from building ventures like Hoopr to enabling broader growth
.jpg)
The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
.jpg)
The campaign kicked off with a two-and-a-half-minute Bihu music video that leaned into authenticity rather than traditional brand storytelling
.jpg)
The partnership signals Kuku’s next growth phase, blending star power with AI-driven content innovation
.jpg)
In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
.jpg)
The partnership reflects a shared vision between the brand and the Oscar-winning musician to nurture talent and strengthen music culture....
.jpg)
The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
.jpg)
The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
.jpg)
Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
.jpg)
The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
.jpg)
The campaign aims to connect with India’s youth by celebrating ambition, individuality and larger-than-life aspirations
.jpg)
A nostalgia-led summer collection inspired by iconic music eras and shared memories
.jpg)
Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
.jpg)
With this campaign, Zyro blends music, personal storytelling and modern lifestyle values to stand out in India’s growing zero sugar....
.jpg)
Kaul shared the news in a reflective LinkedIn post, describing the cover feature as less of a personal milestone and....
.jpg)
Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
.jpg)
In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
.jpg)
As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
.jpg)
Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
.jpg)
In a statement on his official channels, Mukesh alleged that HMC Events failed to pay his agreed fees, with three....
.jpg)
In a significant global push, the India-led campaign was also featured on digital billboards in Times Square, New York ,....
.jpg)
As part of the campaign, Mirchi also conducted a social experiment in Delhi, led by popular radio host RJ Naved
.jpg)
From Stage to Strategy,how John Mayer’s Live Show Signals India’s Market Maturity
.jpg)
The tie-up promotes the boAt Chrome Iris smartwatch as a smart, convenient Valentine’s gift
The appointments signal Percept Live’s focus on growth, monetisation and scaling its IPs globally
.jpg)
Over 35 limited-time deals unlock access to Saudi’s most iconic destinations with exclusive offers in AlUla and The Red Sea
.jpg)
The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
.jpg)
One remark sparked debate, but decades of music continue to define A.R. Rahman
.jpg)
January 2026 marks a milestone for brand-led , sports, and youth engagement in India
.jpg)
The latest campaign features a festive anthem with Gujarati folk singer Kirtidan Gadhvi, inspired by local music traditions and Uttarayan....
.jpg)
As live entertainment becomes central to youth culture, Lollapalooza India 2026 showcases how culture-first brand partnerships are redefining the modern....
.jpg)
In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
.jpg)
From Shillong to the Andaman Islands, DRUM TAO’s performances pulsed with rhythm, energy and cultural expression
.jpg)
The track presents a relatable portrait of modern festive rituals, from untangling old fairy lights and playing favourite playlists to....
.jpg)
The partnership brings together talent from diverse fields, reflecting OnePlus’ performance-driven philosophy and positioning them as the voice of OnePlus....
.jpg)
Powered by the song ‘Human’, the films land with amplified emotional impact
.jpg)
In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
.jpg)
In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
.jpg)
Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....