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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
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The campaign aims to connect with India’s youth by celebrating ambition, individuality and larger-than-life aspirations
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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Kaul shared the news in a reflective LinkedIn post, describing the cover feature as less of a personal milestone and....
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With this campaign, Zyro blends music, personal storytelling and modern lifestyle values to stand out in India’s growing zero sugar....
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
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Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
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In a statement on his official channels, Mukesh alleged that HMC Events failed to pay his agreed fees, with three....
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In a significant global push, the India-led campaign was also featured on digital billboards in Times Square, New York ,....
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As part of the campaign, Mirchi also conducted a social experiment in Delhi, led by popular radio host RJ Naved
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From Stage to Strategy,how John Mayer’s Live Show Signals India’s Market Maturity
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The tie-up promotes the boAt Chrome Iris smartwatch as a smart, convenient Valentine’s gift
The appointments signal Percept Live’s focus on growth, monetisation and scaling its IPs globally
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Over 35 limited-time deals unlock access to Saudi’s most iconic destinations with exclusive offers in AlUla and The Red Sea
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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One remark sparked debate, but decades of music continue to define A.R. Rahman
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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The latest campaign features a festive anthem with Gujarati folk singer Kirtidan Gadhvi, inspired by local music traditions and Uttarayan....
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As live entertainment becomes central to youth culture, Lollapalooza India 2026 showcases how culture-first brand partnerships are redefining the modern....
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
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From Shillong to the Andaman Islands, DRUM TAO’s performances pulsed with rhythm, energy and cultural expression
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The track presents a relatable portrait of modern festive rituals, from untangling old fairy lights and playing favourite playlists to....
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Powered by the song ‘Human’, the films land with amplified emotional impact
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The partnership brings together talent from diverse fields, reflecting OnePlus’ performance-driven philosophy and positioning them as the voice of OnePlus....
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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The song video narrates a simple, everyday story, one where individuals juggle multiple life goals such as marriage, education, a....
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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The collaboration seeks to connect with India’s youth by fusing , authenticity, and self-expression to spark cultural impact.
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In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music....
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
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The result: a one-of-a-kind audio tapestry that represents what We Do We truly stands for distinct voices coming together to....
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The campaign report reflects not only a playlist change but a cultural evolution, with listeners across metros and tier-2 cities....
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The campaign garnered over eight million views across platforms, generating significant pre-launch buzz and establishing the brand’s irreverent, youth-oriented tone.
The deal paves the way for Bhadana to make his theatrical debut under the Saregama banner, not just as an....
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PATRÓN® EL ALTO makes its India debut with an exclusive launch event in Mumbai, headlined by global music icon Karan....
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The campaign came alive online with a digital contest, encouraging fans to use the anthems in creative ways to show....
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As the Official Radio Partner for Mumbai Indians, Lucknow Super Giants, and Royal Challengers Bangalore, the radio channel is set....
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The film captures a simple reality: in a world racing against deadlines, the mother's call is the one we cannot....
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The rap song highlight’s the role of diversification in wealth building through multi asset allocation strategy.
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From the summit, PM Modi’s statement, "Bharat ka gaana bhi, vishva ki pehchan banega," was a call for Indian music....
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The ad breathes new life into a timeless family tradition with a sprinkle of Bollywood’s 80s charm, and you're in....
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The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
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The video, laced with dry humor and relatable moments, is a light-hearted take on the “unwanted advice” every Indian cricketer....
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The film “Shreyas Ki Yojana” marks Kshema’s association with Punjab Kings (PBKS) for IPL 2025 and leverages cricket to reach....
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To amplify the initiative, 7UP® has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander.
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As Budweiser 0.0 continues to shape youth culture in India, 2025 will see an even greater focus on fan-driven experiences.
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By intertwining music with raw human emotion, the campaign reinforces UltraTech Cement’s brand philosophy that a home is not just....
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The quiz promises an immersive experience for participants, blending the excitement of cricket trivia with the thrill of the first....
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This Women’s Day, Shemaroo Entertainment goes beyond conversation to drive real change with #HarRoleIsHerRole—a campaign that challenges how we perceive....
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The partnership will spotlight Levi’s menswear range, including the latest New Loose and Relaxed fits, which align seamlessly with Dosanjh’s....
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Reports indicate that boAt is exploring a confidential filing route for its draft red herring prospectus (DRHP) and aims to....
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This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
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The event, hosted at Indian Music Experience Museum, provided a dynamic platform for creators to deepen their understanding of IP....
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This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.
This catchy, confident lyric drives home the campaign’s key message—Swiss Beauty CRAZE isn’t just about following trends, it’s about creating....
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The campaign features four powerful films that aspire to spark a movement, encouraging people to look beyond labels.
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As part of this annual campaign, these talented artists, already making an impact in shaping India's musical landscape, are featured....
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The iconic three-day festival, held from December 28-30, 2024, at Dhargalim, Goa, witnessed a staggering footfall of over 1.5 lakh....
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The new app will be launched at the Maha Kumbh Mela 2025 - the largest religious congregation in the world,....
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In an exclusive interview with Loudest.in's Power People, Sheveeta Hegde discusses her journey, the future of the music business, evolving....
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The campaign showcases two of boAt’s most innovative products, the Nirvana Ion ANC Pro and Airdopes 800 HiDef, designed to....
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With a career spanning over five decades, Zakir Hussain was not only a musical genius but also a savvy entrepreneur,....
Offering all your wedding essentials delivered in just 10 minutes, the platform has added a glamorous touch by collaborating with....
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This clever wordplay highlights the thrill of snagging unbeatable deals during the sale.
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The partnership aims to captivate listeners across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh and Telangana bringing regional stories and audiobooks....
In her new role, Sheveeta will focus on driving innovative revenue opportunities and building impactful collaborations with brands and advertisers....
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Engaging over 200,000 individuals, the initiative inspired thousands to pledge their support, spreading a profound message of compassion and hope.
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Through his appointment, the 28-year-old popular artist will empower young people to become agents of change and address the pressing....
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The Sunfeast Marie Light Chhath Puja campaign features vibrant Madhubani art, which highlights the region’s cultural heritage and enriches the....
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The in-house campaign includes two engaging digital films featuring singer Diljit Dosanjh and comedian Rahul Dua, who each invite audiences....
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The campaign, titled "Can't Stand Still", captures the continuous pursuit of new experiences and milestones, celebrating a new era of....
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The campaigns will feature Birla Brainiacs' innovative curriculum, which not only addresses traditional academic subjects but also incorporates essential 21st-century....
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As the only entity in India focused on using music as a strategic branding tool, HBS is set to redefine....
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This initiative aims to create moments of joy, connection, and celebration by inviting families and friends to gather and experience....
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The collaboration has led to the production of the hilarious WhatsApp GoodMornings social series with Zakir Khan, Biswa Kalyan Rath,....
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Additionally, the campaign introduces Falguni’s latest Garba hook step tutorial, available on Swiggy Instamart, so users can learn and share....
The campaign aims to redefine the perception of urban mobility by showcasing how Uber removes the struggle from travel, allowing....
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The campaign beautifully brings to life the brand’s vision of promoting timeless, holistic beauty with Ayurveda at its core.
Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer....
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Conceptualized and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar....
Swastik announcing the appointments of Jitendra Joshi as Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head....
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The IndIAA Awards, hosted by the International Advertising Association’s India Chapter, brought together the top talent in advertising, celebrating the....
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This collaboration is highlighted by a vibrant music video that showcases the standout features of the Lyncus Range, specifically designed....
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Dil se, design tak’ has been crafted on the back of a simple consumer insight to demonstrate and elevate the....
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The campaign features four short films that depict how music unites people, evokes nostalgia, bridges generational gaps, and serves as....
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The campaign underscores MTV's commitment to fostering an inclusive society where every individual, regardless of sexual orientation or gender identity,....
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The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds....
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Shark Tank India season 3 fame, P-TAL, a D2C brand, is celebrating their artisans and rejoicing in the sound of....
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The ad features super shark, Anupam Mittal talking about finding your green flag on the platform