India’s premium mixer brand – Schweppes has unveiled its new quirky campaign Mix it up with Schweppes. Through this campaign, Schweppes has introduced its new brand ambassadors – the ethereally gorgeous actress Manushi Chhillar and the versatile Siddhanth Chaturvedi.
Ecstatic about her association with Schweppes, Manushi Chhillar says, “I am delighted to partner with Schweppes as its brand ambassador. The new campaign #MixItUpWithSchweppes echoes the brand’s youthful and quirky spirit, which enables fun times for consumers across India. I am personally a Schweppes fan, and I love the innovative product offerings.”
Talking about the launch of its latest digital campaign, Ruchira Bhattacharya, Director, Marketing - Emerging Categories, Coca-Cola India and Southwest Asia added, “Schweppes is a leading brand in the premium mixer category and has been loved by Indians for its distinct and perfectly balanced taste The brand embodies the vibrant and enthusiastic spirit of new-age Indian consumers as they continue to experiment with new innovations. Our new campaign #MixItUpWithSchweppes aims to celebrate moments with friends. In addition, we are very happy to launch 2 new flavours – Mint Mojito and Bitter Lemon with the new campaign. These are the first 2 in a sequence of many to come.”
This marks a groundbreaking moment in Indian publishing, as it's the first time an original soundtrack and accompanying music video....
January 09, 2025
The latest race-to-the-finale episode promised to be a delight for music lovers, featuring distinguished jury members from the music industry.
January 09, 2025
The event marks a pivotal moment for India’s electronic music scene, bringing one of the world’s most revered artists to....
January 09, 2025
The world’s leading music streaming service believes in empowering its employees with flexibility and freedom, a principle rooted in its....
January 08, 2025