Fincare Small Finance Bank ups its brand quotient, adds a musical note to its marketing

Fincare Small Finance Bank launches a new Jingle, a brand property for use across touch points like phone banking, mobile banking, ATM, the website and social media handles, to name a few.

One of the core values that Fincare Small Finance Bank stands for as a brand in the mind of customer is about dignity & respect and the second is the aspect of connect & personal touch. The Jingle has been created keeping aspects such as this in mind.

 “Fincare Small Finance Bank is known as a digital bank built on the foundation of profits with purpose, technology with transparency.  The high digital quotient signifies the dynamic and contemporary DNA of the bank, constantly innovating to cater to the full-lifecycle financial needs of our target audience. A signature tune to enhance its brand memorability and recall is like icing on cake”, said Pankaj Gulati – Chief Marketing Office & COO – Corporate Services.

 Campen factory is the agency behind the Fincare signature tune. The brief for the jingle was to create a tune that builds a cool connect with the stakeholders. The jingle is an interesting composition that adds to a musical recall value of the brand. The USP of the tune is the sweetness, simplicity and its freshness! The fusion between tinkling of coins and the melody of a whistle brings a natural association with a Financial Institution.

Click on the below link to hear the tune:

https://youtube.com/watch?v=oPhodBI-abU&feature=share