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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
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The campaign aims to connect with India’s youth by celebrating ambition, individuality and larger-than-life aspirations
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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With this campaign, Zyro blends music, personal storytelling and modern lifestyle values to stand out in India’s growing zero sugar....
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
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In a widely engaged LinkedIn post, Ganjoo spoke about the “cognitive dissonance” people may experience amid the constant wave of....
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Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
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The decision, revealed during a live performance in Chennai, reflects his intent to eliminate distractions and concentrate on one of....
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In a significant global push, the India-led campaign was also featured on digital billboards in Times Square, New York ,....
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As part of the campaign, Mirchi also conducted a social experiment in Delhi, led by popular radio host RJ Naved
In an exclusive column, Abhijeet Ghoshal says radio’s human warmth and emotional connection keep it relevant even in today’s screen-driven....
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The tie-up promotes the boAt Chrome Iris smartwatch as a smart, convenient Valentine’s gift
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Reporting to Kevin Vaz, Bhaskar will lead JioStar’s data-led digital advertising strategy
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Over 35 limited-time deals unlock access to Saudi’s most iconic destinations with exclusive offers in AlUla and The Red Sea
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Sindwani will be present at the 68th Annual Grammy Awards on February 1, 2026, at the Crypto.com Arena in Los....
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The platform supports music creation for a wide range of uses, including background scores for videos, audio branding for podcasts....
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The latest campaign features a festive anthem with Gujarati folk singer Kirtidan Gadhvi, inspired by local music traditions and Uttarayan....
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Advancing technology-first licensing systems to support creators, brands and artists at internet scale
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
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The track presents a relatable portrait of modern festive rituals, from untangling old fairy lights and playing favourite playlists to....
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Powered by the song ‘Human’, the films land with amplified emotional impact
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Brands will now have access to exclusive sonic cues crafted for reels, performance ads, creator edits and offline brand experiences
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
In an exclusive interview with Loudest.in, Udit Tyagi, CDO at ENIL, shares Gaana’s vision as a “Made in India, Made....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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The song video narrates a simple, everyday story, one where individuals juggle multiple life goals such as marriage, education, a....
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While AI-generated songs and vocals have dominated headlines, a quieter but equally seismic revolution is unfolding: the AI remix economy.
Published by Pan Macmillan, this title brings together 20 of the most chilling true crime stories, from across the Indian....
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With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
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The days leading up to August 15 often turn into one of the most profitable weeks of the year for....
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In his current role, he leads one of India’s largest digital entertainment platforms – JioHotstar – redefining how stories are....
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With over 700K followers and 26M+ reel views, Tarini has built a loyal Gen Z audience who value her authenticity,....
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The result: a one-of-a-kind audio tapestry that represents what We Do We truly stands for distinct voices coming together to....
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The campaign report reflects not only a playlist change but a cultural evolution, with listeners across metros and tier-2 cities....
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The campaign garnered over eight million views across platforms, generating significant pre-launch buzz and establishing the brand’s irreverent, youth-oriented tone.
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PATRÓN® EL ALTO makes its India debut with an exclusive launch event in Mumbai, headlined by global music icon Karan....
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The campaign came alive online with a digital contest, encouraging fans to use the anthems in creative ways to show....
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As the Official Radio Partner for Mumbai Indians, Lucknow Super Giants, and Royal Challengers Bangalore, the radio channel is set....
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The film captures a simple reality: in a world racing against deadlines, the mother's call is the one we cannot....
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The rap song highlight’s the role of diversification in wealth building through multi asset allocation strategy.
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From the summit, PM Modi’s statement, "Bharat ka gaana bhi, vishva ki pehchan banega," was a call for Indian music....
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The ad breathes new life into a timeless family tradition with a sprinkle of Bollywood’s 80s charm, and you're in....
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The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
A powerful display of creativity and cultural storytelling, highlighting the station’s strong presence in digital, radio and podcasts.
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With The Royals, Believe has built a campaign that places the soundtrack at the centre of audience engagement.
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The audiobook, ‘Vivekanand ki Kahani’ on Audible can be listened to here by Audible members.
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He underscored YouTube's significant economic impact, stating that the platform has paid over INR 21,000 crore to Indian creators, artists,....
This alliance brings together storytelling excellence and innovative digital audio infrastructure to shape India’s podcast future.
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IndigoMusic.com will now become the unified brand identity across radio and digital platforms, reinforcing its position as a youth-centric, globally....
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The comprehensive report, analyzing data from over 850 brands and 400 billion messages, spotlights the rising influence of AI-powered personalization,....
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This World Book Day, we bring you a collection of children’s audiobooks on Audible written and narrated by some of....
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The appointment comes at a time when Liqvd Asia is expanding its talent pool following its acquisition of performance marketing....
In an exclusive conversation with Loudest.in, Juhi Mehta sheds light on Qyuki Digital’s journey, the impact of NEXA Music, and....
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According to Deezer, a detection tool launched in January is helping the platform identify and filter fully AI-generated content from....
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The video, laced with dry humor and relatable moments, is a light-hearted take on the “unwanted advice” every Indian cricketer....
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This year, the Grant will provide an endowment of INR 100,000 to help one artist fund a project they aim....
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The film “Shreyas Ki Yojana” marks Kshema’s association with Punjab Kings (PBKS) for IPL 2025 and leverages cricket to reach....
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The powerful anthem captures a fundamental truth: our world is filled with persistent distractions that disrupt our peace. From endless....
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The HMD 130 Music is available in Blue, Dark Grey, and Red, while the HMD 150 Music comes in Light....
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This strategic collaboration is a big step towards making bestselling titles accessible
to Indian readers in more formats, including audio....
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The partnership will see Hypothesis harnessing its proprietary influencer marketing technology capabilities—marrying data-driven insights with creative storytelling to connect meaningfully....
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To the astonishment of fans, he claimed that he was switching to pickleball, aiming to become a Pickleball World Champion.
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Experiential marketing in the music industry is all about creating emotional, memorable multi-sensory experiences that leave lasting impressions.
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This year’s edition is expected to bring together more than 3,000 startups, 1,000 investors and incubators, and 10,000 delegates from....
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The association with MY FM is set to foster a creative, innovative and mutually beneficial partnership, offering fresh, interactive experiences....
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To amplify the initiative, 7UP® has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander.
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As Budweiser 0.0 continues to shape youth culture in India, 2025 will see an even greater focus on fan-driven experiences.
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The special, which has sparked controversy for its satirical take on Maharashtra Deputy Chief Minister Eknath Shinde, was partially blocked....
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An increasing number of streaming services are integrating spatial audio tracks, granting more users the ability to enjoy such stunning....
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By intertwining music with raw human emotion, the campaign reinforces UltraTech Cement’s brand philosophy that a home is not just....
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This feature simplifies music recommendations, similar to Instagram Stories, but with WhatsApp’s added layer of end-to-end encryption for privacy.
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The quiz promises an immersive experience for participants, blending the excitement of cricket trivia with the thrill of the first....
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Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....
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Nearly 1300 employees have been sent on leave.
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With technology bridging gaps, stronger representation in leadership, and a more inclusive approach to talent development, the industry is tuning....
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This Women’s Day, Shemaroo Entertainment goes beyond conversation to drive real change with #HarRoleIsHerRole—a campaign that challenges how we perceive....
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This partnership highlights the growing global appetite for diverse musical content and positions both companies at the forefront of the....
Taking to social media, he shared a deeply personal note, expressing gratitude for the experiences, lessons, and unwavering faith that....
Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer....
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Reports indicate that boAt is exploring a confidential filing route for its draft red herring prospectus (DRHP) and aims to....
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Alexa+ is model-agnostic, primarily built on Amazon Nova but capable of selecting third-party AI models like Anthropic's LLMs via Amazon....
Rose Audio Visuals continues to expand its horizons with initiatives like RosePod - an audio storytelling studio, and Rose Kanakavalli,....
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This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
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The event, hosted at Indian Music Experience Museum, provided a dynamic platform for creators to deepen their understanding of IP....
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The global comics industry is undergoing rapid transformation. Valued at $8.63 billion in 2023, the comics market has been expanding....
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This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.
Valentine's Day has become a goldmine for the entertainment and advertisement industries to capitalise on and sell their products. Be....
This catchy, confident lyric drives home the campaign’s key message—Swiss Beauty CRAZE isn’t just about following trends, it’s about creating....
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Today’s audience craves deeper engagement with their content. Whether it’s music, movies, or video games, consumers want to feel part....
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The drop aligns with the company’s shares turning ex-dividend today, following its announcement of dividend rewards for shareholders.
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The campaign features four powerful films that aspire to spark a movement, encouraging people to look beyond labels.
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As part of this annual campaign, these talented artists, already making an impact in shaping India's musical landscape, are featured....
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Leading platforms like Spotify, Apple Music, and Amazon Music have seen exponential growth in their user base, surpassing a collective....
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Our mission at Casio with regards to our musical instruments is to offer unique ways for users to enjoy music....
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The new app will be launched at the Maha Kumbh Mela 2025 - the largest religious congregation in the world,....