“Why I say that it’s one of the fastest growing digital categories. When you look at the 4-5 key categories which have driven the digital revolution. The amount of time we end up spending on a category which is linked to the entertainment industry far outshines almost any other category. Today around 250 mn users are actively doing streaming, they may be doing it out of a range of 8 odd services that exist in the market. So you have a stage where that’s the kind of number and where it’s likely to lead to, in my mind, close to about 600mn consumers over the next five years.” - Neeraj Roy (Founder-CEO, Hungama Digital Media Entertainment)Mr Roy sees Tier II and Tier III cities leading the growth of the internet and hence digital music too, which would also see, what is termed as - regional music turning mainstream.
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