Tag: CONSUMER All Tags
Industry voices weigh in on viral pressure, creative originality and lasting brand recall in festive campaigns
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Advertisers weigh the instant recall of hit songs against the long-term value of original scores in building distinctive sonic identities
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Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
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Rajeev Raja, Founder, BrandMusiq, talks about why brands need to move from campaign music to distinctive, intentional sonic identities that....
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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With this campaign, Zyro blends music, personal storytelling and modern lifestyle values to stand out in India’s growing zero sugar....
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
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In an exclusive chat with Loudest.in, Vijay Dev, Category Lead - Consumer Marketing, Bacardi India, discusses how he’s reshaping experiential....
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India’s first and most unique trend mapping study, "CONSUMED," dives into insights and behaviour shifts that affect us all.
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For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly....
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This powerful marketing tool plays a crucial role in creating immersive experiences to have a significant impact.
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Dolly needs absolutely no introduction neither to the BARC Team nor to the industry at large.
Who better to speak about the roadmap for the Indian Music Industry than Mr Neeraj Roy, Founder –CEO, of....
The Influence of Electronic Music acts in India - Is the consumer base increasing?
There has been a....