Yohani's Melodic Journey Continues As Brand Ambassador For Lanka Premier League 2023

By Loudest Team
August 08, 2023
Yohani's Melodic Journey Continues As Brand Ambassador For Lanka Premier League 2023

Viral sensation and popular Sri Lankan singer star, Yohani Diloka de Silva will be the face of the Lanka Premier League (LPL) 2023 as its official brand ambassador for the highly-anticipated fourth edition which commences at the R Premadasa Cricket Stadium in Colombo on July 30, 2023.

Having made her breakthrough with the widely acclaimed hit ‘Manike Mage Hithe’, Yohani has since been one of the most followed and heard singing sensations both in India and Sri Lanka.

Yohani’s coming on board as a brand ambassador will not only engage cricket enthusiasts and music lovers alike but it will be an opportunity to create an exceptional blend of music and cricket to elevate the league’s reach across the sub-continent.

Speaking on her association with the league, Yohani expressed her enthusiasm, commented, "I am thrilled and honoured to be part of Lanka Premier League. Cricket has always been cherished in Sri Lanka, and music too has been an intrinsic part of its growth journey. While my songs have found a global fan base, this association will enhance the engagement and interaction of cricketing and music lovers in a more holistic manner and thereby create a strong brand identity for our very own Island Nation as well as Lanka Premier League. I wish the League, all the teams and players best of luck."

Yohani has been a part of a number of popular Indian talent as well as pop culture shows, movies and has amassed a massive fan base in India and across the sub-continent region. She also has an Indian Music label major exclusive deal to her name.

Notably, the 29-year-old has previously lent her voice to the official theme song of the second edition of the Lanka Premier League in 2021.

"We are really excited to have Yohani as the Brand Ambassador for LPL Season 4. She is not only a youth icon for Sri Lanka but has also been globally followed and it augurs well with our brand vision of making the Lanka Premier League, one of the most followed and successful cricket leagues from the subcontinent. In an era, where millennials and Gen Z have a strong influence- whether it is for cricket or music, I am confident, this partnership between LPL and Yohani will help the league connect with newer and more diverse set of audiences from across the region and globally," commented Anil Mohan Sankhdhar, Founder and CEO of IPG Group—the official rights holder of LPL

The fourth edition of the LPL 2023 which is kickstarting from tomorrow, July 30 will feature top international stars like David Miller, Babar Azam, Chris Lynn, and Shakib Al Hasan who will be entertaining the fans in the league along with top-class Sri Lankan players like Mahesh Theekshana, Bhanuka Rajapaksa, and Angelo Mathews.

The tournament comprises six teams including Colombo Strikers, Dambulla Aura, Galle Titans, Jaffna Kings, and B-Love Kandy, each representing different regions from the Island. Each team will compete in a series of matches to be held in Kandy and Colombo.

The Lanka Premier League 2023 will be telecasted live on the Star Sports network, and the Live stream will be available on the Fancode app.

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