Vidhi Shah Named Director – Marketing At Zee Music Company

Music executive Vidhi Shah has announced her appointment as Director – Marketing at Zee Music Company, marking a new leadership move within the label’s marketing division.

Shah shared the update through a LinkedIn post, where she expressed enthusiasm about beginning “an exciting new chapter at the intersection of music, culture, creators & fandoms.” She added that she looks forward to “building impactful stories, growing artists, and creating work that truly connects.”

Prior to joining Zee Music Company, Shah built her career across marketing and brand strategy roles in the entertainment and media space. Her move comes at a time when music labels are increasingly investing in creator-led campaigns, fan communities, and culture-driven storytelling to strengthen artist visibility and audience engagement.

At Zee Music Company, Shah is expected to contribute to the company’s marketing vision as the label continues to expand its footprint across film music, independent releases, and digital-first music consumption.

The appointment reflects the growing importance of strategic marketing leadership in India’s evolving music business, where labels are focusing not only on releases and streaming performance but also on building long-term artist brands and fandom ecosystems.