The Hello Group India Signs Arjun Kanungo To Exclusive Global Management And Bookings Deal

The Hello Group India (THG India), a joint venture between Sony Music Entertainment India and global entertainment company The Hello Group, has announced the signing of Arjun Kanungo to an exclusive worldwide management and bookings agreement.

Widely regarded as one of India’s most influential pop artists, Arjun Kanungo has emerged as a defining voice of modern Indian pop, known for balancing mainstream appeal with emotional depth. Over the years, he has carved out a distinctive sonic identity marked by melodic sophistication, cinematic storytelling and a recognisable vocal tone that resonates across generations.

Classically trained in Hindustani music, Arjun began his professional journey early, touring internationally as a vocalist with legendary singer Asha Bhosle. He later transitioned into a solo career that would help shape the contemporary Hindi pop movement. His rise to national prominence was fuelled by a string of chart-defining hits including “Baaki Baatein Peene Baad,” “Aaya Na Tu,” “Fursat,” “La La La,” “Ek Dafaa (Chinnamma)” and “Ilzaam.” Collectively, his catalogue has amassed over 8 billion streams and views globally, cementing his status as one of the most streamed Indian pop artists of his generation.

Arjun’s music is characterised by its blend of romantic lyricism and modern production, a combination that has earned him a loyal fanbase across India and the global South Asian diaspora. Beyond music, he has expanded his creative footprint through acting, making his Bollywood debut opposite Salman Khan in Radhe (2021), as well as through brand partnerships and live performances across key international markets.

The partnership with The Hello Group India marks a significant new chapter in Arjun Kanungo’s career. Backed by a global infrastructure and a mandate to champion South Asian talent on the world stage, THG India will oversee his worldwide management and bookings, with a focus on international releases, global touring and cross-border collaborations.

With this alliance, Arjun Kanungo is poised to further amplify his global presence and strengthen his position as one of the most important pop voices to emerge from India in the international music landscape.