Siddhant Kini Joins Sony Music Entertainment’s Audio Streaming Partnerships Team

Siddhant Kini has joined Sony Music Entertainment as part of its Audio Streaming Partnerships (DSP) team, where he will work towards driving digital growth across the company’s Pop, Bollywood and international music repertoires.

Kini announced the move on LinkedIn, sharing his excitement about joining the team and contributing to Sony Music Entertainment’s digital streaming strategy.

“Happy to share that I have joined Sony Music Entertainment in the Audio Streaming Partnerships (DSP) team to be part of fueling digital growth for their incredible Pop, Bollywood & International repertoires,” Kini wrote.

He also acknowledged Tulsi Gandhi, Ansh Hariramani and Pranay Thakker for their guidance and welcome, while thanking Ankita Maheshwari and Kiran Yadav for their support during the onboarding process.

Kini’s new role comes at a time when streaming partnerships and DSP relationships continue to play an important role in music discovery, audience engagement and catalogue growth. His focus at Sony Music Entertainment will span the company’s diverse repertoire across Indian and international markets.

Sharing his enthusiasm for the new chapter, Kini added, “With great music comes great responsibility, super excited for this adventure!”