Shilpa Sadagopan Elevated To Director, Music Marketing & Automation At TikTok

Shilpa Sadagopan has announced her promotion to Director, Music Marketing & Automation at TikTok, marking a new chapter in her three-year journey with the platform.

Sharing the news on LinkedIn, Sadagopan said her role has evolved from leading individual artist campaigns to working on the products, creator-intelligence tools and global infrastructure that support TikTok’s marketing of emerging music.

“I’m excited to share that I’ve been promoted to Director, Music Marketing & Automation at TikTok!” Sadagopan wrote.

Reflecting on her work over the past three years, she said, “Over the past three years, my role has grown from leading individual artist campaigns to building the products, creator-intelligence tools and global infrastructure behind how TikTok markets emerging music.”

During her tenure, Sadagopan has been involved in several initiatives across TikTok’s music ecosystem. She highlighted leading the operational launch of Work With Artists, contributing to new creator-selection capabilities, building SoundOn’s first global live client-reporting dashboard, and developing strategies aimed at scaling emerging genres.

“Along the way, I’ve led the operational launch of Work With Artists, helped develop new creator-selection capabilities, built SoundOn’s first global live client-reporting dashboard and created strategies that helped scale emerging genres,” she said.

In her new position, Sadagopan will focus on expanding this work globally, with an emphasis on creator-selection tools, automation and reporting capabilities, as well as creating new opportunities for artists and creators to grow together.

“In this new role, I’ll be focused on scaling this work globally,building smarter creator-selection tools, expanding automation and reporting capabilities, and creating new pathways for artists and creators to grow together,” she added.

Expressing gratitude to those who have supported her journey, Sadagopan said, “I’m incredibly grateful to the teammates, leaders, artists and creators who have been part of this journey. Excited for what comes next!”