Nikhil Gandhi Launches VYYB AI Technologies To Develop AI-Powered Commercial Music Solutions

After more than 26 years in corporate leadership, Nikhil Gandhi has ventured into entrepreneurship with the launch of VYYB AI Technologies Ltd, a company developing AI-powered solutions for managing sensory experiences in commercial spaces.

Headquartered at the DIFC Dubai AI Campus, the company is launching in the UAE, with commercial background music as its first area of focus. Gandhi brings experience across media, technology, advertising, distribution, monetisation and business strategy to the venture.

Gandhi has held senior leadership positions at TikTok, MX Player, The Walt Disney Company and Times Network. In 2026, he also completed the Massachusetts Institute of Technology’s Applied Agentic AI programme.

VYYB AI aims to help businesses manage elements such as background music, temperature and scent more intelligently, using artificial intelligence to make physical environments more responsive to customer needs and business requirements.

Its first offering, VYYB SONIC, focuses on AI-powered commercial background music management. The company is also developing VYYB ATMOS for climate optimisation and VYYB AURA for contextual scenting. Over the longer term, it plans to bring these capabilities together through a proposed VYYB AMBIENCE platform.

Commenting on his move into entrepreneurship, Nikhil Gandhi, Founder and CEO, VYYB AI Technologies Ltd, said, “Throughout my career, I have seen how technology can change the way businesses operate and engage with people. With VYYB AI, I saw an opportunity to apply that thinking to physical spaces, an area where I believe there is still considerable scope for innovation.”

He added, “VYYB AI is made in the UAE and built for the world. We are building from Dubai with a clear ambition to help commercial spaces become more responsive to their customers and more consistent with their brand. We begin with music through VYYB SONIC, with each solution grounded in what operators can use in their own venues.”

The company is initially exploring opportunities across commercial environments, including retail and hospitality. Further details about its offerings are available on its website, www.vyybai.com.