boAt Launches ‘Upgrade to boAt’ Festive Campaign Featuring Ravi Kishan

boAt has launched its latest festive campaign, ‘Upgrade to boAt’, encouraging consumers to upgrade their audio products and connected devices ahead of Diwali. Featuring actor Ravi Kishan, influencer Shreya Kalra and content creator Sufi Motiwala, the campaign uses humour and familiar festive situations to highlight the role of technology in everyday experiences.

Built around the thought, ‘Upgrade Your Audio Products Before People Around You Turn Into Critics’, the campaign focuses on what the brand calls a ‘Festive Mismatch’ — consumers upgrading their homes, wardrobes and visible gadgets for the festive season while overlooking the audio and technology products they use daily.

The campaign comprises three films featuring distinct social settings. Ravi Kishan appears in a workplace scenario where conflicting opinions create comic confusion before a boAt product offers a solution. Shreya Kalra features in a festive party setting where poor audio quality and an unsuitable music selection threaten the mood, while Sufi Motiwala’s film focuses on a home gathering where sound quality shapes the entertainment experience.

Together, the films extend the campaign across personal audio, home entertainment and connected technology.

A boAt spokesperson said the campaign aims to encourage consumers to reassess the technology they use every day, using humour to connect festive shopping behaviour with practical upgrades across the brand’s portfolio.

The campaign also highlights boAt’s product range across audio, home entertainment, smartwatches and power banks. Its audio portfolio includes the Rockerz 650 Pro, Airdopes Prime 800D, Nirvana Zenith Pro and Nirvana Eutopia 2 ANC. Home entertainment offerings include the Aavante Prime X, Aavante Prime 5000DA Soundbar and PartyPal 650.

The smartwatch range featured includes Chrome Iris, Chrome Ivory, Chrome Eon, Chrome Horizon, Ultima Vogue 2, Storm Call 4 and Sailor Nav. The Apex Power Bank Series, comprising the PB 400, PB 400 Pro, PB 445 and PB 332, rounds out the campaign’s product line-up.

As part of the festive promotion, boAt products will be available at special prices, with discounts of up to 80% on the brand’s website, Flipkart and Amazon.

With ‘Upgrade to boAt’, the brand is positioning audio and connected technology as part of the wider Diwali shopping conversation, encouraging consumers to look beyond conventional festive purchases and invest in products that enhance their everyday listening, entertainment and connectivity experiences.