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The move impacts roughly 15 employees, primarily across divisions such as Spotify Studios and The Ringer
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Key features include Dolby Vision for vivid visuals and Dolby Atmos for immersive 360-degree spatial audio
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The Music Studio 5 does support Spotify Connect and other streaming services, allowing users to stream music seamlessly over Wi-Fi
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The findings indicate that merchandise, live events, and community-led interactions are becoming central pillars of India’s growing fandom economy
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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
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Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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The project is expected to earn Rs 1,200 crore, with a three-year target of Rs 3,500–4,000 crore.
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Gupta announced the launch on X, offering little detail about the nature of the startup but signaling a personal and....
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
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The 14-day residential programme is designed for DJs, producers, live performers and visual artists seeking to elevate their craft through....
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
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Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
In an exclusive column, Abhijeet Ghoshal says radio’s human warmth and emotional connection keep it relevant even in today’s screen-driven....
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In an exclusive interview with Loudest.in, Jinal and Vivek Ajmera discuss India’s shift to superfans and the rise of a....
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
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Tripathi brings a cinematic sensibility rooted in emotional authenticity and cultural texture
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Anchored by the rallying line “Aaj Kuch Toofani Karte Hain”, the track channels the brand’s trademark toofani spirit,raw, unapologetic, and....
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According to Spotify, audio advertising allows brands to engage audiences without distraction, creating deeper recall and emotional resonance compared to....
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The project explores emotional responsibility, self-awareness and preventive thinking, while presenting an entertaining and accessible story for diverse audiences
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The night wrapped up with a high-energy Meet Brothers performance, seamlessly transforming the awards ceremony into a celebratory concert experience
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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In his new role, Sharma will report to Prateek Dixit, co-founder of Pocket FM, and will lead the company’s AI....
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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The Music Studio 7 supports high-resolution audio up to 24-bit/96kHz and can be used as a standalone speaker or paired....
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In this guest column, she examines how AI became core infrastructure in 2025, reshaping music marketing and artist branding
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With unique installs on Play Store, this milestone also highlights JioSaavn’s expanding listener base and growing resonance of its product....
The band has released its first live-action music video, “Shiv Kailasho Ke Vasi,” marking its shift from a virtual concept....
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In this guest column, Harvinderjit Singh Bhatia, Co-Founder & CEO of Radiowalla Network Ltd., highlights how programmatic audio is rapidly....
This year’s awards celebrated brands, agencies, creators and innovators who shaped the experience economy in 2024–25 through disruptive thinking and....
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India stands out as a key market, with users long demanding features offered abroad ,especially lossless audio and AI-powered listening....
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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The acquisition advances Creativefuel’s strategy to expand its cultural footprint and connect with India’s evolving digital and creative communities.
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Before joining JioHotstar, Richa spent over seven years at Yash Raj Films, managing marketing and merchandising for some of Bollywood’s....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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The technology could be used to add soundtracks to videos or even compose instrumental accompaniments, such as guitar backing for....
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The song video narrates a simple, everyday story, one where individuals juggle multiple life goals such as marriage, education, a....
In an exclusive interview with Loudest.in, he shares how Dolby elevates sight and sound across cinema, home, streaming, and cars,....
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With a vast library of songs in multiple Indian and international languages, JioSaavn ensures that its listeners enjoy a global....
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Before this elevation, Neha Ahuja led Spotify India’s marketing operations as Director.
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
Published by Pan Macmillan, this title brings together 20 of the most chilling true crime stories, from across the Indian....
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It becomes the First Indian retail media company to offer end-to-end programmatic audio advertising capabilities.
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The ArtistOne Finds playlist is a revolutionary step towards highlighting upcoming talent with established and well loved artists.
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With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
In an exclusive chat with loudest.in, Bhatia shares how Radiowalla’s IPO success was powered by strategic B2B positioning, tech innovation,....
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The days leading up to August 15 often turn into one of the most profitable weeks of the year for....
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The result: a one-of-a-kind audio tapestry that represents what We Do We truly stands for distinct voices coming together to....
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Before his current appointment, Guwalani served as Director – Label & Artist Solutions at Believe, where he played a key....
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Backed by AI-powered emotion mapping, the sonic identity is designed to boost brand recall and emotional connection.
Prior to joining Amazon Music, Chadha was working with Spotify as head of brand and consumer marketing.
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A seasoned industry leader, Dextryl’s appointment further strengthens Times Music’s focus on aggressive local and global growth.
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The campaign came alive online with a digital contest, encouraging fans to use the anthems in creative ways to show....
Johnnie Walker Refreshing Mixer Non-Alcoholic’s Summer festival- Revibe is back to get you grooving
World-Renowned DJ and Producer, Armin van Buuren discovers The Sound of Sting, joined by 2025 F2 Monaco Grand Prix winner....
In an exclusive interview with loudest.in, Yogesh Nambiar, Country Marketing Director at HARMAN India, opens up about the brand’s evolving....
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The film captures a simple reality: in a world racing against deadlines, the mother's call is the one we cannot....
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The rap song highlight’s the role of diversification in wealth building through multi asset allocation strategy.
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From the summit, PM Modi’s statement, "Bharat ka gaana bhi, vishva ki pehchan banega," was a call for Indian music....
An indie singer-songwriter gets millions of streams from a heart-wrenching reel. A regional rapper becomes a household name after a....
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The ad breathes new life into a timeless family tradition with a sprinkle of Bollywood’s 80s charm, and you're in....
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The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
A powerful display of creativity and cultural storytelling, highlighting the station’s strong presence in digital, radio and podcasts.
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The audiobook, ‘Vivekanand ki Kahani’ on Audible can be listened to here by Audible members.
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In addition to speaking, Rajeev has also been invited to serve on the Craft and Execution Excellence jury, where he’ll....
This alliance brings together storytelling excellence and innovative digital audio infrastructure to shape India’s podcast future.
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JetAlive to develop immersive, culture-led IPs as the company expands beyond digital into live formats.
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In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.
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The comprehensive report, analyzing data from over 850 brands and 400 billion messages, spotlights the rising influence of AI-powered personalization,....
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Partnership with Electro-Metic and Shine Bright sets stage for regional expansion of in-store radio and digital signage services.
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The video, laced with dry humor and relatable moments, is a light-hearted take on the “unwanted advice” every Indian cricketer....
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The latest season – Season 3 – has popular artists like Javed Ali, Aditya Rikhari, Wazir Patir, Gajendra Verma, DigV....
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The film “Shreyas Ki Yojana” marks Kshema’s association with Punjab Kings (PBKS) for IPL 2025 and leverages cricket to reach....
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We spoke to Varun Jain, Founder & CEO of Smoke Lab, about the brand’s marketing strategies, its deep connection with....
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The powerful anthem captures a fundamental truth: our world is filled with persistent distractions that disrupt our peace. From endless....
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The HMD 130 Music is available in Blue, Dark Grey, and Red, while the HMD 150 Music comes in Light....
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This strategic collaboration is a big step towards making bestselling titles accessible
to Indian readers in more formats, including audio....
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The partnership will see Hypothesis harnessing its proprietary influencer marketing technology capabilities—marrying data-driven insights with creative storytelling to connect meaningfully....
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Experiential marketing in the music industry is all about creating emotional, memorable multi-sensory experiences that leave lasting impressions.
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To amplify the initiative, 7UP® has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander.
The grand soirée, held at the Jacaranda Hall in Bangalore International Exhibition Center (BIEC), was a dazzling affair featuring an....
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As Budweiser 0.0 continues to shape youth culture in India, 2025 will see an even greater focus on fan-driven experiences.
From viral TikTok challenges to exclusive Instagram collaborations, influencers now play a crucial role in shaping music trends, driving streams,....
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Each episode will delve into a key aspect of filmmaking, with industry experts sharing their firsthand experiences, making it a....
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Adding to the excitement, two of India’s biggest game-changers—Hardik Pandya and Suryakumar Yadav—are all in, vibing hard to the electrifying....
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An increasing number of streaming services are integrating spatial audio tracks, granting more users the ability to enjoy such stunning....
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Leading this pioneering initiative is acclaimed actor and devoted animal lover Sonali Bendre, who brings her warmth and passion to....
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By intertwining music with raw human emotion, the campaign reinforces UltraTech Cement’s brand philosophy that a home is not just....
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Prajakta Koli widely recognised as ‘MostlySane,’ is a trailblazing Indian content creator, , activist and .
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The quiz promises an immersive experience for participants, blending the excitement of cricket trivia with the thrill of the first....
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In an exclusive Loudest.in Power People interview, Dhaval Kothari shares insights on the future of music marketing, streaming's impact, and....