MetaLaw Offices Advises Rusk Media On New Music Reality Series ‘I-Popstar’

MetaLaw Offices has advised Rusk Media Private Limited on its latest music reality show, I-Popstar, produced in association with Amazon Seller Services, Warner Music India, Spotify India and Mirchi Plus.

The firm handled the show’s complex legal architecture, navigating overlapping IP ownership, licensing structures and multi-platform usage rights across audio, video, promotional and digital ecosystems. With multiple stakeholders from the music, audio-visual and OTT sectors, the legal framework required detailed coordination around rights management and monetisation pathways.

The legal strategy and commercial advisory were led by Abhay Vohra (Founding Partner) and Subham Dutta (Of Counsel), who oversaw transaction structuring, rights frameworks, IP ownership, licensing and risk mitigation with the project’s major streaming, music and media collaborators.

On the production front, Senior Associate Mishthi Seth and Associate Priyanshi Shah managed extensive ATL and BTL documentation, including drafting and negotiating contestant contracts, sponsorship agreements, mentor and host deals, cast and crew agreements, and other on-ground production documents.

Featuring a high-profile mentor panel,King, Parmish Verma, Aastha Gill and Aditya Rikhari,I-Popstar brings together varied pop and contemporary influences to spotlight emerging talent from across India. Centered on original indie-pop compositions, the show aims to nurture independent artists and has quickly garnered strong audience traction. With an IMDb rating of 8.0/8.1, it stands out as one of India’s most successful new-format music reality offerings.

The show’s distinctive format,combining original songwriting, collaborative mentorship and peer-led evaluation,marks a departure from conventional reality TV, positioning I-Popstar as a promising new stage for India’s next wave of pop talent.