boAt Launches ‘Approved By’ Campaign For Airdopes ProClip Featuring Sonam Bajwa And Ambrish Verma

boAt has rolled out its new digital campaign, 'Approved By', to showcase the capabilities of its recently launched Airdopes ProClip open-ear earbuds. Featuring Sonam Bajwa and Ambrish Verma, the campaign addresses common consumer concerns around secure fit, comfort and private listening.

The first film sees Bajwa putting the Airdopes ProClip through dance routines, quick movements and hair flips to demonstrate its secure fit. The film concludes with her saying, "Mainu lagda si main ziddi aan, par eh taan mere ton vi zyada ziddi nikle," reinforcing the earbuds' ability to stay in place during movement.

The second film features Verma on a bustling film set, where he tests another key feature of the earbuds,private listening. Despite playing audio at full volume in a crowded environment, the earbuds deliver minimal audio leakage while allowing him to remain aware of conversations and activity around him.

Through the two films, boAt positions the Airdopes ProClip as an open-ear audio solution that combines comfort, secure fit, privacy and ambient awareness for everyday use.

Commenting on the campaign, a boAt spokesperson said, "With open-ear audio still an emerging category in India, consumers naturally have questions around fit, comfort and privacy. The 'Approved By' campaign was created to answer these questions through real-life situations that make the category easier to understand and experience."

The campaign is currently live across boAt's digital and social media platforms.

The Airdopes ProClip features an open-ear design, Sonic Seal technology to minimise audio leakage and ambient awareness capabilities that help users stay connected to their surroundings while listening. The earbuds are available in Champagne White, Grey and Wine at a launch price of ?1,599 through boAt's official website and leading e-commerce platforms.

With 'Approved By', boAt is using creator-led storytelling to educate consumers about the emerging open-ear earbuds category while highlighting the product's everyday usability.