Anuv Jain Joins Global Music Initiative 'Sounds Right' With Ellie Goulding And UMI, Spearheaded By United Nations

The Museum for the United Nations - UN Live has unveiled ‘Sounds Right,’ a groundbreaking global music endeavor that harnesses the sounds of nature to generate conservation funding. Renowned Indian independent artist, singer-songwriter Anuv Jain, joins this esteemed initiative, reimagining his track ‘Baarishein’ by seamlessly incorporating the natural sounds of Indian rains. This collaboration beautifully showcases the symbiotic relationship between music and the natural world.

‘Sounds Right’ aspires to ignite a worldwide dialogue about the importance of nature and empower millions of music enthusiasts to take tangible steps toward environmental protection. It unites celebrated artists from around the globe, including Brian Eno x David Bowie, Ellie Goulding, AURORA, UMI with V of BTS, MØ, London Grammar, and Bomba Estéreo, among others. Anuv’s involvement underscores his innovative musical approach and dedication to environmental consciousness.

Having amassed half a billion global streams across various platforms, ‘Baarishein’ now emerges in a fresh rendition, enriched by captivating natural sounds. This revitalized version deepens the song's emotional resonance and environmental significance, inviting listeners to immerse themselves in nature's splendor while experiencing Anuv’s soulful lyricism.

Expressing his enthusiasm for collaborating with UN Live on this initiative, Anuv Jain shares, “Nature has always been a profound source of inspiration for my music. Much of my work draws from the beauty of the natural world—its skies, rains, and trees. Joining the Sounds Right initiative is incredibly meaningful to me because it allows me to give back to something that has been instrumental in shaping my art and, above all, has given life to us all.”