“We Embrace Diversity In Music As Much As We Do In Our Clientele”- Samay Dutta Managing Director of Looks

Looks Salon, a popular destination for beauty and grooming needs, understands the importance of creating a welcoming and enjoyable atmosphere for its customers. In the bustling environment of retail stores, the inclusion of music has emerged as a valuable solution to alleviate stress and enhance the overall shopping experience.

Music possesses a remarkable ability to soothe and reduce anxiety in individuals, making it an essential element in the retail mix of stores like Looks Salon. Samay Dutta, the Managing Director of Looks, exemplifies this approach, stating, "Selecting the perfect tunes for Looks Salon is an art!"

At Looks Salon, the process of selecting music goes beyond merely filling the air with sound. It involves delving into the preferences of their clientele and aligning the beats with the essence of the brand. The playlists at Looks Salon evolve to stay on-trend, ensuring that every visit is a harmonious experience for customers. Feedback from clients plays a crucial role in fine-tuning the soundtrack of Looks, reflecting the salon's commitment to customer satisfaction.

"We embrace diversity in music as much as we do in our clientele," says Samay Dutta. Tailoring playlists to match cultural and demographic nuances ensures that every client feels a connection through the music. For Looks Salon, music is not just background noise; it's a curated symphony that enhances the overall experience, making each visit uniquely enjoyable.

“Research shows that when the music matches the brand, the consumer will remember the brand, and 31% of customers would return to a business if the music was right.In a survey, 69% of consumers said playing pop music improved their shopping experience in-store, while 64% said playing rock music improved it”,Dutta adds.

What sets Looks Salon apart is their commitment to embracing diversity in music, just as they do in their clientele. By tailoring playlists to match cultural and demographic nuances, Looks Salon ensures that every customer feels a connection through the music. It's not just background noise; it's a curated symphony that enhances the entire salon experience.

For Looks Salon, leveraging music as a marketing tool has proven to be an effective strategy in connecting with customers and enhancing their overall experience. As business owners, recognizing the value of music in creating a positive and engaging environment can lead to increased sales opportunities and revenue growth.