Sunfeast Chhath Puja Campaign Blends Music And Madhubani Art In Tribute

ITC’s Sunfeast Marie Light has launched a new song to celebrate Chhath Puja, honoring the festival’s cultural narratives and religious significance, with a focus on the worship of the Sun—a value that resonates with the brand’s ethos.

The Sunfeast Marie Light Chhath Puja campaign features vibrant Madhubani art, which highlights the region’s cultural heritage and enriches the campaign video’s visual storytelling.

Ali Harris Shere, Chief Operating Officer of the Biscuits and Cakes Business at ITC Foods, shared, “Chhath Puja is a celebration of devotion, community, and reverence for the Sun. With this song, Sunfeast Marie Light aims to connect with the festival’s spirit and timeless stories. It is our humble tribute to the essence of the festival and the unwavering dedication of its devotees."

The music video is available across Sunfeast Marie Light’s social media channels, including YouTube, Facebook, and Instagram.