The Pittch & Skillbox Join Forces For Anoushka Shankar India Tour 2026

In a significant collaboration that underscored the evolving scale of India’s live music ecosystem, The Pittch partnered with Skillbox to conceptualise and execute the Anoushka Shankar India Tour 2026, delivering what industry insiders describe as one of the most immersive cultural showcases of the year.

The alliance brought together The Pittch’s production expertise and Skillbox’s live-events discovery and ticketing capabilities to create a seamless, end-to-end concert experience. The partnership is being viewed as a benchmark in aligning strategic planning with artistic sensitivity and flawless on-ground execution, particularly for a tour of such cultural and musical significance.

The tour drew a diverse and deeply engaged audience base, spanning long-time classical music patrons and cultural connoisseurs to younger listeners exploring global fusion sounds for the first time. The cross-generational turnout reflected both the growing appetite for curated live experiences and the expanding reach of contemporary classical music in India.

The Pittch spearheaded the initiative with a turnkey production approach, managing everything from stage design and technical execution to sponsor and partner booths. The integrated production strategy ensured smooth coordination across multiple touchpoints, reinforcing the brand’s positioning in the premium live-events space.

Meanwhile, Skillbox powered audience discovery, ticketing and talent engagement, enabling music enthusiasts across cities to access the tour effortlessly. By leveraging its digital infrastructure, the platform played a crucial role in amplifying reach and streamlining audience participation.

Each segment of the tour unfolded as an immersive musical journey, blending tradition with innovation through layered compositions, expressive improvisation and visually rich staging. The atmosphere across venues was described as electric yet intimate, with audiences fully absorbed in the emotional resonance of the performance.

Commenting on the collaboration, Sonny Sharma, Co-Founder & Director, The Pittch, said, “At The Pittch, we believe live music is not just about staging a performance; it’s about curating an experience that stays with audiences long after the final note. Partnering with Skillbox for the Anoushka Shankar India Tour 2026 allowed us to seamlessly blend artistic integrity with world-class production standards. From conceptualisation to execution, our focus was to create an environment where music, technology and audience engagement converged effortlessly. The overwhelming response in Pune reaffirms our commitment to delivering immersive, large-format cultural experiences across India.”

With rising demand for thoughtfully curated live experiences, the collaboration signals how event production companies and ticketing platforms are increasingly working in tandem to elevate India’s concert landscape, combining creativity, technology and operational excellence to meet the expectations of a discerning and growing audience base.