Nykaaland 4.0 To Bring 60+ Beauty Brands, Music And Immersive Experiences To Delhi-NCR

Nykaaland, India’s biggest beauty festival, is set to return with its fourth edition from October 23 to 25, 2026, transforming NSIC Grounds, Okhla, Delhi-NCR, into an immersive beauty-themed experience.

The three-day festival will bring together beauty brands, artists, celebrity beauty experts, creators and consumers, with tickets now live on BookMyShow.

Co-produced by Nykaa and BookMyShow Live, the fourth edition will feature more than 60 global and Indian beauty brands, along with masterclasses, immersive brand experiences, live music and entertainment.

Anchit Nayar, Executive Director and Chief Executive Officer, Nykaa Beauty, said, “Nykaaland has become a celebration of the vibrancy and diversity of the growing beauty community in India. It is a chance for beauty enthusiasts to come together with the best brands, artists, experts, and content creators for a weekend of experience, education, and entertainment. As the festival enters its fourth year the participation, energy and excitement is reaching new highs, we look forward to seeing you in Delhi for our biggest Nykaaland yet.”

Naman Pugalia, Chief Business Officer – Live Events, BookMyShow, said, “With Nykaaland, we set out to create an experience that goes beyond beauty, bringing together artistry, music, culture, community and discovery to create moments that audiences can truly immerse themselves in. The overwhelming response to our debut in Delhi-NCR last year reaffirmed the incredible appetite for such immersive, world-class cultural experiences in the region, and marked an important milestone in Nykaaland’s journey. As we return for our fourth edition this year, we are building on that momentum to make Nykaaland even bigger, more immersive and more relevant than ever before. Our vision has always been to build an IP that brings the best of global and Indian beauty together with entertainment, culture, and live experiences, and this edition is another step towards establishing Nykaaland as a distinctive platform at that intersection of beauty and live entertainment.”

60+ Beauty Brands to Participate

Nykaaland 4.0 will feature more than 60 global and homegrown beauty brands across makeup, skincare, haircare, wellness and personal care.

Rare Beauty will make its first appearance at Nykaaland, joining brands including e.l.f. Cosmetics, Huda Beauty, Cetaphil, NYX Professional Makeup, KAYALI, The Ordinary, Kiehl’s, K18, Pixi, ISDIN, Moroccanoil, &honey, Dove and Simple.

The festival will also showcase a wide selection of K-beauty brands, including Laneige, Celimax, Round Lab, Medicube, K-Secret, SKIN1004, Abib, TIRTIR, TONYMOLY, Beauty of Joseon, Arencia, VT Cosmetics, MEDIHEAL, mixsoon, Purito Seoul, Etude, Innisfree, Dr. Althea, Isntree, Dr.Reju-All, SUNGBOON EDITOR and Milk Touch.

Indian beauty brands participating in the festival include Nykaa Cosmetics, Kay Beauty, Oziva, Cuticolor, Everyuth Naturals, Simply Nam, Swiss Beauty, Plum, Dot & Key, Nykaa Wanderlust, Maison Moi, Aminu, Nykaa Collection, Re’equil, Dream Beauty, Earth Rhythm, Raaga Professional, Chicnutrix, Ikonic and Recode, among others.

Celebrity Beauty Experts to Host Masterclasses

The festival will also feature expert-led sessions and masterclasses focused on beauty techniques and trends.

Celebrity makeup artist Namrata Soni will take centre stage with exclusive masterclasses. HUDA Beauty will host a masterclass featuring celebrity makeup artist Daniel Bauer, while TIRTIR will present a masterclass with celebrity MUA Samaira Sandhu.

Music to Be Part of Three-Day Festival

Music will form a key part of the Nykaaland experience across all three days.

The opening day on October 23 will feature The GGG Party with DJs Suggahunny, Rabab and Kelcy Starr. On October 24, Stuvi, Navjot Ahuja and Bombay Rockers will perform, with Bombay Rockers set to bring some of their popular tracks to the stage.

The festival will conclude on October 25 with performances by AminJaz, Gurnazar and Sukhbir. AminJaz will bring his house sound to the festival, while Gurnazar will perform tracks including “Aadatan,” “Pinjraa” and “Izhaar.” Sukhbir will close the weekend with Punjabi hits including “Ishq,” “Gal Ban Gayee” and “Sauda Khara Khara.”

Nykaaland Builds on Previous Editions

Nykaaland’s first two editions in Mumbai attracted more than 40,000 beauty enthusiasts and distributed over five million product samples.

The third edition marked the festival’s debut in Delhi-NCR and brought together more than 30,000 beauty enthusiasts, 60+ global and homegrown brands and over 3,000 creators, celebrities and industry professionals. The edition featured more than 12 masterclasses and generated over 10,000 pieces of content, reaching more than 190 million people.

The upcoming edition will also feature a special Tata Starbucks experience, including an exclusive pink-hued beverage and customised cup sleeves.

Vedica Himalayan Spring Water will serve as the hydration partner for Nykaaland 4.0.

With its fourth edition, Nykaaland is set to bring together beauty, live entertainment, music, culture and experiential brand activations for a three-day event in Delhi-NCR.