Yash Raj Films Launches Raah Records To Support India's Independent Music Talent

Yash Raj Films (YRF) has announced the launch of Raah Records, a new music company and artist incubator aimed at discovering, developing, and supporting original musicians while helping them build sustainable careers beyond film music.

The initiative marks a strategic expansion of YRF's music business, extending the studio's five-decade legacy of shaping Indian music through iconic film soundtracks into the country's rapidly growing independent music ecosystem. Raah Records will focus on artist development, original music creation, and long-term career building under a dedicated platform.

Announcing the launch, Akshaye Widhani, CEO, Yash Raj Films, said the label reflects the company's commitment to nurturing creative talent beyond traditional music distribution.

"Raah Records represents an important strategic expansion of Yash Raj Films' music business. For over five decades, we have believed in identifying exceptional talent and creating platforms where creativity can thrive. As India's independent music ecosystem enters a defining phase of growth, we believe great artists need more than distribution—they need belief, time and long-term creative partnership. Raah Records is built around careers, not campaigns, bringing together world-class A&R, artist development, marketing and distribution to help original artists build lasting careers," Widhani said.

Unlike a conventional release-driven record label, Raah Records has been designed as a long-term creative partner for artists. Through its incubator model, the company has already been working with emerging musicians behind the scenes, with its first artist now officially beginning his journey under the Raah Records banner.

The label will be led by Nakul Sharma, Senior General Manager – Music Management, Yash Raj Films, who has played a key role in developing its artist-first philosophy, A&R strategy, and incubator model. Under his leadership, Raah Records will support artists from the early stages of their careers through songwriting, production, creative direction, audience development, and strategic partnerships.

Commenting on the launch, Sharma said, "Raah Records was built on a belief that artists need time, they need trust, and they need the space to grow into who they already are. Our role is to stand beside them throughout that journey, helping them build lasting careers without losing what makes them unique. Aman is exactly the kind of artist we built Raah for, and 'Jaadugari' felt like a fitting way to begin his journey and the label's."

Alongside the announcement, YRF unveiled the first glimpse of "Jaadugari," the debut release from Raah Records. The track will be available across major audio streaming platforms from August 5 and marks the beginning of artist Aman's association with the label after a year of creative collaboration.

With Raah Records, YRF aims to create a long-term home for original artists, investing in creative development and providing a platform where independent musicians can build enduring careers. The company said additional artist signings and original releases will be announced in the coming months.