Warner Music India Signs Prateeksha Srivastava, Releases New Indie-Pop Track ‘Sajna Ve’
From viral song covers to Coke Studio Bharat and her first India tour, Prateeksha Srivastava continues to rise in India’s indie-pop scene
From viral song covers to Coke Studio Bharat and her first India tour, Prateeksha Srivastava continues to rise in India’s indie-pop scene
Prateeksha Srivastava has signed with Warner Music India and marked the beginning of the partnership with the release of her latest single, ‘Sajna Ve’.
The indie-pop artist, who began her musical journey through song covers, has steadily built a growing presence in India’s independent music scene with tracks such as Aankh alongside Sunidhi Chauhan and her performance at Coke Studio Bharat. She recently also announced her first India tour.
Released alongside the signing announcement, ‘Sajna Ve’ explores the emotions and innocence of first love through soft vocals and romantic storytelling. Written, composed and sung by Prateeksha herself, the track presents a contemporary take on romance with a confident female perspective at its core.
The accompanying music video features actor Arjun Deswal and follows the story of a modern young woman navigating the streets of Old Delhi in search of her crush. Featuring playful terrace moments, bike rides through the city and light-hearted choreography, the visual leans into a youthful and dreamy aesthetic.
Speaking about her collaboration with Warner Music India, Prateeksha said the partnership marks a significant new phase in her career.
“Signing with Warner Music India marks an exciting new chapter in my musical journey. I’m thrilled to begin this journey with ‘Sajna Ve’, a refreshing take on love, with the self-aware romantic girl starting the love story and initiating this playful pursuit, rather than waiting for the guy to do the same for her,” she said.
“With Warner Music India, I hope to blend the rich heritage of Indian music with global genres and evolve into the ultimate Pop Kanya from India,” she added.
As both a singer and composer, Prateeksha has increasingly focused on championing female-led narratives and self-expression through her music. With ‘Sajna Ve’, the artist aims to continue building on the momentum generated by her previous releases while strengthening her position within India’s growing pop music landscape.
Released under Warner Music India, ‘Sajna Ve’ is now available across major audio streaming platforms.