Virgin Music Group Partners With Sunanda Sharma For Global Distribution

Virgin Music Group has signed a global distribution deal with Punjabi singer and performer Sunanda Sharma for her future music releases. As part of the partnership, Sharma’s new track JOGI, released on May 21, marks the latest release under the collaboration.

Announcing the partnership, Mukesh Sharma, Label and Business Development – North India at Virgin Music Group, said the company is excited to welcome Sunanda Sharma to its roster and support her music through its global distribution network.

He added that “JOGI” showcases Sharma’s versatility and artistic growth, and expressed confidence that the song would resonate with audiences worldwide while further expanding the global footprint of Punjabi music.

Speaking about the collaboration, Sunanda Sharma said the partnership aligns with her vision of taking Punjabi music to wider international audiences. She added that Virgin Music Group’s international reach and strategic approach to music distribution would help create new opportunities for growth in the global music market.

The singer also shared her excitement about the release of “JOGI” and said she looks forward to connecting with fans across the world through the new track.