News

Universal Music India Signs Exclusive Artist Deal With Aditya Rikhari

By Loudest Team
April 02, 2024
Universal Music India Signs Exclusive Artist Deal With Aditya Rikhari

Universal Music India, the leading music label renowned for promoting young, talented artists and boasting one of the biggest catalogues in India, proudly announces an exclusive signing with a 23-year-old multi-talented singer-songwriter, Aditya Rikhari under its Independent Label – IndieA Records.

Renowned for his soulful vocals and profound song writing, Aditya Rikhari epitomizes the spirit of independent music, enriching the label's diverse portfolio of talented musicians. Aditya Rikhari has already made an indelible mark in the Indian independent music ecosystem at a very young age. His tracks like ‘Faasle’ and ‘Samjho Na’ both have garnered over 90 million and 100 million audio streams, showcasing his immense talent and widespread appeal. His previous release ‘Teri Yaad’ with IndieA Records further solidified his position in the industry, garnering immense popularity and paving the way for this exclusive partnership.

With this ground-breaking collaboration under Universal Music India’s platform, IndieA Records, Aditya Rikhari is set to unveil his latest track “Paaro,” which serves as the inaugural release from his forthcoming album “Jaana.” "Paaro" offers a contemporary reinterpretation of the timeless Devdas narrative, resonating with audiences across generations. Drawing inspiration from the classic tale of love and longing, “Paaro” captures the essence of a heartbroken lovers emotional odyssey through evocative lyrics and captivating melodies.

Aditya Rikhari's musical prowess breathes new life into the iconic character, delivering a compelling narrative that transcends time. "I'm thrilled to be part of the Universal Music family. Our first year together has been fantastic, with successful releases like Ariana and Thinker. The support from UMG has been incredible, and having a team that believes in my vision is invaluable. We're now releasing my debut album, Jaana, without any restrictions.

Each of the 7 to 10 songs will have a different vibe, but there's a common thread for the audience to discover. The first song, Paaro, is out now, inspired by the character Devdas in a modern context. Check it out on Spotify or Amazon Saavan and watch the video to see me channelling Devdas." Said Aditya Rikhari.

Related News

Universal Music India Launches Vedam Records With Grammy Winner Ricky...

Announced on Wednesday (September 11), Vedam Records "aims to bring the benefits of authentic wellness music from India to the....

September 12, 2024

Mangey Khan, Lead Singer Of Barmer Boys, Passes Away At...

He had recently undergone heart surgery and was recovering when he tragically passed.

September 12, 2024

Outwrite Launches To Propel Indian Songwriters And Producers To Global...

‘Outwrite’ safeguards the interests of music writers and producers by securing fair compensation, rights protection, and innovative opportunities for growth....

September 11, 2024

Diljit Dosanjh's Dil-Luminati Tour Pre-Sale Tickets Sell Out Within Minutes

The 10-day tour will kick off in Delhi on October 26 and will cover 10 cities across India, including major....

September 10, 2024