TuneCore CEO Andreea Gleeson Exits, Moves To Strategic Advisor Role At Believe

TuneCore is undergoing a significant leadership transition, with CEO Andreea Gleeson stepping down from her role and moving into a Strategic Advisor position at parent company Believe.

Gleeson confirmed the change in an internal memo to staff obtained by Music Business Worldwide, announcing that the transition is effective immediately and has been planned in advance. The memo was circulated on Wednesday, January 14.

“After ten years at TuneCore, and with the company well-positioned for continued success, Believe and I have mutually agreed that the time is right for me to transition,” Gleeson wrote. She added that discussions with Believe’s leadership concluded that her impact would be greatest by supporting the group’s executive team in an advisory capacity.

“Believe and I looked at what the future requires and agreed the best path is for me to support Believe’s executive team in an advisory capacity to continue building where I can have the greatest impact,” she said.

Gleeson was promoted to CEO of TuneCore in 2021, overseeing a period of significant expansion for the Believe-owned independent music distribution platform. During her tenure, TuneCore strengthened its global footprint, modernized its technology, and broadened its focus beyond pure distribution to include artist development initiatives.

Denis Ladegaillerie, Founder and CEO of Believe, praised Gleeson’s contribution to the business. “We are grateful to Andreea for her leadership of TuneCore and the lasting impact she has had on the business,” he said in a statement. “Over the course of her tenure, TuneCore strengthened its platform, expanded its global reach, and deepened its commitment to artist success.”

Ladegaillerie also highlighted Gleeson’s wider industry influence, noting her role in co-founding the Music Fights Fraud Alliance and her advocacy for gender equity in music—areas he said remain core to Believe’s values and priorities.

In her memo to staff, Gleeson emphasized that TuneCore’s mission remains unchanged as it enters its next phase. “As TuneCore enters this next phase from a position of strength, its mission remains: empower independent artists to succeed on their own terms, moving them from ‘access to success’ through an efficient, automated platform,” she wrote.

She also noted that TuneCore will increasingly leverage Believe’s broader capabilities to help artists scale globally.

Reflecting on her time at the company, Gleeson described leading TuneCore as “one of the most meaningful chapters” of her career. “Together, we’ve transformed this company, expanding our global footprint, strengthening and modernizing the platform, and pivoting from just distribution to artist development,” she said, citing initiatives such as TuneCore Accelerator.

Launched in 2023, TuneCore Accelerator provides DIY artists with access to promotional and marketing programs on major digital service platforms.

The leadership change comes shortly after TuneCore announced in November that self-releasing artists have earned more than $5 billion through the platform since its launch in 2006, underscoring the scale and maturity of the business Gleeson leaves behind.