Tipti Kheria Joins PaRa Music As Vice President – Content, Partnerships, Brand & PR

Music industry executive Tipti Kheria has joined PaRa Music as Vice President – Content, Partnerships, Brand & PR, marking a significant leadership addition for the emerging music company as it looks to expand its footprint across India’s evolving music ecosystem.

Kheria announced her new role through a LinkedIn post, expressing enthusiasm about joining the company and contributing to its growth journey. She said PaRa Music’s vision of building a new-age music company that blends creativity, technology and intellectual property development played a key role in her decision to come on board.

In her announcement, Kheria highlighted the company’s focus on unlocking opportunities within India’s diverse music landscape through a combination of content creation, strategic partnerships and innovation-led growth.

She also acknowledged PaRa Music founder Rashna Pochkhanawala, crediting her vision of creating a company that champions regional talent, scalable music intellectual properties and long-term industry innovation.

“What drew me to PaRa Music is its bold vision of building a new-age music company that combines creativity, technology and intellectual property to unlock the immense potential of India’s diverse music ecosystem,” Kheria wrote.

As Vice President, Kheria will oversee content strategy, partnerships, brand initiatives and public relations, areas expected to play a crucial role in strengthening PaRa Music’s market presence and expanding its network across artists, labels, brands and industry stakeholders.

Her appointment comes at a time when India’s music industry is witnessing rapid growth across regional music, creator-led content, digital platforms and music intellectual properties, creating new opportunities for companies focused on innovation and scalable music businesses.

PaRa Music has positioned itself as a music-focused venture aimed at nurturing regional talent and building sustainable music IPs, with an emphasis on leveraging technology and strategic collaborations to drive growth.

Kheria said she looks forward to “building, collaborating and contributing” to the company’s next phase of development as it seeks to establish itself within India’s next generation of music companies.