The World At Jubilee Hills Reimagines ‘Jana Gana Mana’ With 50+ Sounds From Across India

The World at Jubilee Hills, Hyderabad’s ultra-luxury development, has launched a musical campaign celebrating India’s unity in diversity ahead of Independence Day.

Conceptualised and created by Chennai-based Be Positive 24 Innovation Design, the campaign brings together more than 50 sounds from across India to recreate the melody of Jana Gana Mana. The soundscape features elements including a rocket launch, passing train, birds, school bells, temple bells, street sounds, musical instruments, nature and everyday movement.

Sidharth Reddy Indukuri, CEO, The World at Jubilee Hills, said the campaign was conceived as a musical tribute to India, adding that the brand wanted to create something simple in concept but powerful in emotion.

According to Abhishek D Shah, Founder, Be Positive 24 Innovation Design, the team recorded more than 100 sounds before selecting those that could come together musically and meaningfully. The project went through over 35 iterations and took nearly 100 days to complete with the involvement of multiple partners.

The campaign film went live on August 12, 2026, on The World at Jubilee Hills’ YouTube channel and is being amplified across its social media platforms. From August 13, the campaign will also feature an influencer-led activation aimed at taking the musical tribute to a wider audience.