Sony Music Publishing Partners With New Frequency To Expand Opportunities For Indian Songwriters

Sony Music Publishing has announced a strategic partnership with artist management and music company New Frequency, marking a significant step towards expanding opportunities for Indian songwriters, composers, and music creators.

The collaboration was unveiled through a joint social media announcement, with New Frequency describing the partnership as a major milestone in its journey.

“It’s official. What started as a vision for our artists just leveled up in the biggest way. We’re talking bigger reach, bigger resources, and doors we’ve been pushing on for years finally swinging open,” the company said in its post.

While financial terms and the scope of the agreement have not been disclosed, the partnership is expected to strengthen New Frequency’s global publishing capabilities by leveraging Sony Music Publishing’s international network and resources.

The move comes as India’s independent music ecosystem continues to expand, with growing demand for professional publishing, rights management, and global songwriting opportunities. Through the collaboration, New Frequency aims to provide its roster of creators with enhanced access to international markets, creative collaborations, and publishing support.

Sony Music Publishing has been steadily strengthening its presence in India, working with songwriters, composers, and music creators across Bollywood, regional, and independent music. The partnership with New Frequency further underscores its focus on supporting the country’s rapidly evolving songwriting ecosystem.