Mirchi has launched its mobile app — Mirchi Plus

Mirchi, India’s No.1 city-centric music and entertainment cocompany, has launched its mobile app.

Continuing its digital journey in becoming a phone-first brand the Mirchi Plus app offers an exhaustive library of original audio stories, podcasts,Mirchi’s ever entertaining videos, entertainment news and more.

Mirchi has always been the audience’s go-to choice for all things music,with the launch of mirchi plus we now enter the exciting and evolving space of story-telling contentsaid Vineet Jain, MD, BCCL,  which publishes this newspaper.

“This transforms Mirchi into its full digital avatar, allowing us to pick,analyse and act on consumer signals in real time.”Mirchi Plus, which allows fans and listeners to access Mirchi’s content library anytime, anywhere, will be available on Apple and Android smartphones along with Android Auto and Apple Car play systems.

“Mirchi has dominated the radio industry for over two din fulfilling its goal of generating 25% of our revenues from digital,” said Panday.The app will offer exclusive audio content to listeners, which includes a first-of-its-kind true-crime audio story inspired by true events titled ‘1000 Crore Ki Laash’narrated by Nawazuddin Siddiqui.

Some of Mirchi’s finest content like Mirchi Murga,The Devdutt Patnaik’ mythology show,Bhatt Naturally’ talk show series hosted by Mahesh & Pooja Bhatt on Bollywood controversies,Kareena Kapoor Khan’s show ‘What Women Want’interview series with top Bollywood celebrities and a show on the legendary ‘Manto’voiced by top personalities like Nandita Das Nawazuddin Siddiqui and RJ Sayema will also be available on Mirchi Plus.