MAYBACH Icons Of Luxury Partners With Badshah For Limited-Edition Eyewear Collection

In a milestone for both luxury eyewear and global pop culture, MAYBACH Icons of Luxury has partnered with Indian superstar Badshah to create a limited-edition eyewear collection,making him the first Indian entertainment personality to co-design and curate a global line for the prestigious German luxury house.

The collaboration marks a bold shift for MAYBACH, signalling a new era of inclusivity, cultural exchange and creative diversity. Known for redefining India’s music and pop culture landscape, Badshah brings his signature aesthetic,rooted in individuality, street-luxe expression, and artistic identity,to the brand’s timeless craftsmanship.

A Fusion of Legacy and Contemporary Identity

The MAYBACH x Badshah capsule reimagines two of the brand’s most iconic silhouettes,THE ARTIST III and THE KING III,through Badshah’s creative lens. The collection features eight meticulously handcrafted pieces available exclusively at Eternity Lifestyles in India and through authorised MAYBACH Eyewear boutiques worldwide.
Prices begin at INR 2,79,150 for THE ARTIST III optical series and go up to INR 50,88,450 for the ultra-limited diamond-studded KING III edition.

Design Inspired by Sound, Nature and Heritage

For THE ARTIST III, Badshah drew inspiration directly from music,integrating sound-wave patterns into the temples of the frame. The silhouette, traditionally understated, gets a contemporary lift with bold colours like electric yellow and deep blue.

The KING III sunglasses take cues from India’s mountains, forests and wildlife. The Snow Camouflage and Jungle Camouflage designs evoke Himalayan landscapes and dense jungles, while the striking Tigers of India model honours the country’s iconic big cats with a vivid orange palette.

The crown jewel of the collection is the Diamond-Studded Snow Camouflage KING III, featuring 90 precision-set diamonds, and limited to just five pieces worldwide.

A Strategic Moment in India’s Luxury Market

The collaboration arrives as India’s premium eyewear segment continues to surge, projected to reach USD 1.72 billion by 2030. MAYBACH’s leadership sees this partnership as a deliberate step toward deeper engagement with a fast-growing luxury consumer base.

“Merging MAYBACH’s heritage with Badshah’s artistic expression has been an inspiring journey,” said CEOs Jutta Kahlbetzer and Wolfgang Thelen. “This partnership honours India’s rich cultural landscape while redefining modern luxury through diversity and authenticity.”

Badshah: “A surreal, once-in-a-lifetime creative milestone”

Reflecting on the collaboration, Badshah called the experience deeply personal.

“MAYBACH represents aspiration and artistry. Visiting their atelier in Germany and being trusted with complete creative freedom was surreal,” he said. “Creating eyewear that balances form, function and individuality was a challenge and one of the most rewarding experiences of my career.”

Badshah’s recent presence at Paris and New York Fashion Weeks has cemented his global fashion credentials. In music, he continues to break records, crossing 5 billion streams on Spotify and completing the biggest-ever Indian hip-hop tour in North America.