Havmor Celebrates Uttarayan With Rooftop-Themed Music Campaign Featuring Kirtidan Gadhvi

Havmor Ice Cream has tapped into the sound, spirit and symbolism of Uttarayan with a new culture-led campaign that places music at the heart of the festival’s rooftop celebrations.

Rooted in Gujarat’s most beloved seasonal ritual, the campaign draws from the everyday sights and sounds that define Uttarayan,kite strings cutting through the sky, terraces filled with families and friends, and the collective hum of celebration that takes over neighbourhoods. At the centre of Havmor’s latest initiative is a specially created Uttarayan anthem, developed in collaboration with acclaimed Gujarati folk singer Kirtidan Gadhvi.

The track leans into familiar festive cues, weaving in kite-flying chants and terrace-side energy to create a soundscape that feels instantly recognisable to local audiences. By anchoring the campaign in music, Havmor positions the anthem as more than a promotional jingle,it becomes a cultural touchpoint meant to echo across rooftops during the festival.

Uttarayan has long been as much about community as it is about tradition, with rooftops turning into shared spaces for food, music and conversation. Havmor’s campaign reflects that spirit, using the anthem to mirror how the festival is actually experienced,informal, joyous and deeply social.

By collaborating with Kirtidan Gadhvi, whose voice is closely associated with Gujarati folk culture, the brand strengthens its local connect while celebrating the cultural rhythms of the season. The approach underscores Havmor’s intent to move beyond conventional advertising and embed itself within moments that already carry emotional and cultural weight.

As brands increasingly look to music-led storytelling to build relevance, Havmor’s Uttarayan campaign stands out for its simplicity,meeting consumers where the festival lives: on rooftops, in shared laughter, and in the sounds that signal the start of a cherished tradition.