Exclusive: Vikrant Negi Elevated To Label Head (North Repertoire) & Sr GM At Universal Music Group

In a recent leadership update within the music industry, Vikrant Negi has stepped into a new position as Label Head (North Repertoire) and Senior General Manager at Universal Music Group (UMG).

The move signals a strengthening of UMG’s regional strategy in India, particularly across North Indian repertoire, a segment that continues to see rapid growth driven by streaming, independent talent, and regional-language content.

In his expanded role, Vikrant is expected to oversee artist development, repertoire strategy, and label operations across the northern market, aligning with UMG’s broader focus on scaling local music ecosystems while maintaining global reach.

The appointment comes at a time when major labels are increasingly investing in regional catalogs and talent pipelines, reflecting shifting listener preferences and the rising commercial potential of non-film and regional music across India.

Industry peers and colleagues have responded positively to the announcement, with several taking to social media to congratulate him on the new role.