boAt Partners With Legacy To Support India's Next Generation Of Hip-Hop Talent

boAt, India's leading audio and wearables brand, has announced a partnership with Legacy, the community-led talent platform judged by rappers KR$NA and Raftaar, reinforcing its commitment to nurturing emerging creators and youth-driven cultural movements.

The collaboration builds on boAt's long-standing association with India's music and creator ecosystem. Over the years, the brand has worked closely with artists, musicians and cultural icons while making premium audio technology more accessible to young consumers. Through Legacy, boAt aims to support the next generation of hip-hop artists and the communities driving India's evolving creative landscape.

Commenting on the partnership, a boAt spokesperson said, "At boAt, we've always believed that the strongest communities create the biggest cultural movements. Every generation has creators who redefine music, challenge convention and inspire millions. Legacy represents that spirit, and we're proud to support the next generation of artists and the communities helping them build India's cultural future."

KR$NA, who is also a boAt brand ambassador, said the partnership goes beyond traditional brand collaborations. "It's exciting to extend my association with boAt through Legacy. It's great to see a brand invest in the culture beyond campaigns and become part of a platform that helps discover and nurture the next generation of hip-hop talent. Hip-hop has always been driven by the community, and every new voice deserves the opportunity to be heard," he said.

Raftaar echoed the sentiment, adding that "Legacy is about discovering new voices, but it's equally about the community that supports them. When brands invest in communities rather than simply moments, they help strengthen the entire ecosystem and empower the next generation of artists."

As music, entertainment and creator-led communities continue to reshape India's cultural landscape, boAt said it remains focused on supporting platforms and movements that encourage creativity, self-expression and emerging talent.