ModularAnalog: We guess it was inevitable! Take a group of musicians and engineers with a passion and desire to do something innovative with a vision of bringing pride to our country, whilst making a difference in the electronic music scene… You get ModularAnalog![caption id="attachment_4533" align="alignleft" width="300"] A Eurorack modular synth featuring Modular Analog's modules[/caption] As far as the goal and the vision of ModularAnalog as a company goes, it has morphed into something bigger than what we initially started off with. However, the mission still remains the same and is strongly driven by our “Make in India Synth” movement. And that’s why the motto of our company is not to be different but to make a difference!
ModularAnalog: We only started selling our Eurorack modules online towards the end of 2017, so its probably too early to rank a best-selling module. However, our Mega VCO has had the highest interest and success, online as well as with our fans and followers. Portable Eurorack cases have probably clocked the most sales till date, which makes total sense as they are the starting point for electronic musicians getting into modular synth.
As you would know, modular synth isn’t like any other instrument and we aren’t like any other modular synth company that has a featured product. The way we have designed our 360° offering is to give India the “Power” to synth, right from power supply units to cases, synth modules and accessories. We provide all kinds of musicians everything they need to get started with modular synths.
ModularAnalog: Defining the sonic character of our synths is difficult. The sonic character of our synths is best understood when they are heard . So far, majority of the feedback has been that our modules sound warm and fat, and people love the characteristics of our analog synths.
ModularAnalog: It's too early to gauge the actual demand of modular synths in India. However, we have recorded sales from every corner of the country - Bangalore, Chennai, Delhi, Guwahati, especially Mumbai. We have even sent out our synths to a Music Institute named HAMT in Dharamshala.
While we can't share our quarterly reports, we can say that the enquiries have been exponentially growing, which, we think, directly reflects the change in the electronic music scene in the country.
ModularAnalog: We think the modular synth market is still very nascent in India. However, the demand will grow exponentially in the near future. As India’s first modular synth company, the current objective is not to make profit but to grow awareness around modular synths and increase the use of modular synths in India. We hope to be an inspiration and encourage more Indian synth makers to venture out and join the revolution.
ModularAnalog: Electronic music is one of the most dominant music trends in our country, right now. As a matter of fact, a lot of Indian electronic artist have been using some form of synths in their live performances for ages. Modular synths add a creative and artsy aspect to live electronic music, bringing not just creative satisfaction for the artist, but also a refreshing experience for the audience.
We must remember, modular synths have always been part of electronic music right from the 70’s and 80’s. We think as long as there is an audience for electronic music, there will be always be an audience for modular synths.
ModularAnalog: A lot of new innovative and interesting modules, for sure. Apart from that, synth heads should expect:
a. More compact all-in-one units that can be integrated with other audio production tools.
b. New aesthetics for modules, as well as slimmer and sleaker cases.
c. 1U modules
d. And Demo videos and tutorials on our website.
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