Back in the day, when digital music was just getting started, there was a lot of fear in the company about the threat of piracy. We were relying only on the sales of CDs and cassettes to run the business. However, with the rise of streaming and other digital platforms, generating revenue from music has become a lot easier
I think synergy is very important between music and film. If you are going to include songs in a thriller, it is not going to work. However, for a film such as Sonu Ke Titu Ki Sweety, which is a musical, music is the driving force behind the film. The same goes for something like a Hindi MediumHe added on the importance of music for marketing a film. According to him, music plays a big role in promoting any film across channels. "For instance, it can get really difficult to promote a film on music channels if you don't have music", he said. [embed]https://www.youtube.com/watch?v=agqlo1-ra8k[/embed]
Music channels and radio channels are not very keen on promoting independent music, unless there is a brand value attached to it. We are roping in big Bollywood stars to release quality singles by independent artists. The big stars help generate interest in the content. We are keeping a mix between using Bollywood star-power and pushing artists as faces of their own music videosHe plans on releasing at least 25-30 non-film singles each year under T-Series, with the aim of giving independent pop music its own space in the Indian music landscape.
We have the audience and the network to get an independent artist massive listenership. For instance, Bom Diggy Diggy, when it was released, had 50 million views on YouTube in 3 months. We bought the rights to the song and included it in Sonu Ke Titu Ki Sweety. The song garnered 150 million views in just a month
For T-Series, content will always be a priority. We will continue to release good songs and promote new talent. We aren't afraid of the competition. To be honest, you only 10-15 songs a year to run a record label. The rest is just your catalog
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