Interviews

Empowering Creators, Empowering Brands: The IPLIX Journey With Neel Gogia And Arpan Soni

By Ojasvi Kapoor
February 26, 2024
Empowering Creators, Empowering Brands: The IPLIX Journey With Neel Gogia And Arpan Soni

As one of the country's fastest-growing agencies, IPLIX prides itself on its versatility, catering to creators across all categories, from micro/nano influencers to the most prominent figures in the industry.Founded by Neel Gogia and Arpan Soni, IPLIX stands at the forefront of India's rapidly evolving influencer marketing landscape.

At IPLIX, our strength lies in our diverse roster of talent. We harness our extensive experience, research capabilities, and deep understanding of brands to facilitate meaningful collaborations, foster network growth, and cultivate strong relationships. Our goal is to help creators shape their unique brand identities and showcase their value proposition effectively.

In an exclusive chat with loudest.in Neel Gogia and Arpan Soni Founder of  IPLIX talks about IPLIX impressive growth and achievements, sharing insights with upcoming projects.Here are edited excerpts:

Q1.With a diverse portfolio of creators and brands, how does IPLIX ensure to remain relevant and deliver a unique pitch to each client considering there is increasing competition with a multitude of artists and agencies on the rise with each passing day?

We understand that in an environment teeming with artists and agencies, differentiation is key. To ensure relevance and deliver a unique pitch to each client, we prioritize several strategic approaches. We invest heavily in understanding the individual needs, preferences, and goals of both our creators and brands. By fostering close relationships and actively listening to their feedback, we tailor our offerings to align with their specific requirements.

Secondly, our diverse portfolio of creators allows us to offer a wide range of expertise and perspectives. This enables us to match clients with creators who can authentically represent their brand values and resonate with their target audience.

Furthermore, our team is dedicated to staying ahead of industry trends and emerging technologies. By continuously innovating and adapting our strategies, we ensure that we remain at the forefront of the ever-evolving creator economy.

Q2.The creator economy is rapidly evolving. How does IPLIX stay ahead of trends and adapt to changes in the industry landscape?

IPLIX stays ahead of trends and adapts to changes in the creator economy landscape through a multifaceted approach. We maintain a proactive stance on market research, closely monitoring shifts in consumer behavior, emerging technologies, and competitor activities. This allows us to anticipate trends and pivot our strategies accordingly. Additionally, we foster a culture of innovation within our team, encouraging experimentation and creativity. By continuously exploring new ideas and solutions, we can adapt swiftly to changes in the industry. 

We prioritize building strong relationships within the creator community. By actively engaging with creators, listening to their feedback, and understanding their evolving needs, we can tailor our platform to better serve them and stay ahead of competitors. Ultimately, IPLIX's commitment to proactive research, innovation, and collaboration with creators ensures that we remain agile and responsive in the dynamic landscape of the creator economy.

Q3. With the rise of platforms like TikTok and Instagram Reels an music infusde campaigns as promotional tools for artists and creators, how does IPLIX adapt its strategies to maximize exposure and engagement for its end users?

IPLIX strategically integrates platforms like Youtube and Instagram Reels into our promotional strategies to optimize exposure and engagement for our end users. We understand the significant impact these platforms have on audience engagement and utilize them to create compelling content that resonates with our target demographic. Our approach involves collaborating with influencers who excel on these platforms, leveraging their expertise to create authentic and engaging content that captures the attention of our audience. Additionally, we stay updated on the latest trends and algorithm changes on such platforms to ensure our strategies remain effective and impactful. By embracing these platforms as promotional tools, IPLIX maximizes exposure and engagement for our clients, driving tangible results and fostering long-term success in the digital landscape.

Q4. What role do influencers play in shaping trends and influencing consumer behaviour within various consumer led industries and how does IPLIX harness this influence to benefit its clients?

Influencers possess the power to sway purchasing decisions, introduce new products, and drive engagement with brands. At IPLIX, we recognize the immense influence that influencers wield and leverage it to benefit our clients.

We strategically collaborate with influencers who have a strong presence and credibility within their niche, ensuring alignment with our clients' brand values and target audience. Through authentic partnerships and tailored campaigns, we harness the influence of these influencers to amplify brand messaging, increase brand awareness, and drive consumer engagement.

By utilizing influencers as trusted advocates, IPLIX effectively communicates our clients' messages to a wider audience, resulting in increased brand visibility, enhanced credibility, and ultimately, improved business outcomes. Whether it's through product reviews, sponsored content, or influencer partnerships, we harness the power of influencers to deliver impactful results for our clients across various consumer-led industries.

Q5. What can we expect from IPLIX in 2024?

In 2024, you can expect IPLIX to continue its trajectory of growth and innovation. Our primary objective is to scale IPLIX to 150 CR ARR, a challenge we eagerly embrace. We're already at a significant scale, and expanding further is both ambitious and exciting. One of our key initiatives, the IPLIX Creator Academy, will transition from its testing phase to full implementation. This academy is designed to empower micro and nano content creators, a segment often overlooked in the industry. We aim to support over 2000 creators annually, making IPLIX Creator Academy the largest platform of its kind. This initiative sets us apart as trailblazers in the industry, as we pioneer efforts to nurture and elevate emerging talent. Overall, 2024 promises to be a year of substantial growth, innovation, and impact for IPLIX as we continue to push boundaries and redefine the landscape of the creator economy.

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