India is set to witness a series of musical marathons in 2023 as several global music festivals and artists, including the Backstreet Boys and Ultra music festival, have announced their plans to perform in the country.
The Backstreet Boys, one of the most popular boy bands of all time, will be performing in India for the first time in 2023. The group, known for their hits such as "I Want It That Way" and "Everybody (Backstreet's Back)," will be performing in Mumbai, Delhi, and Bangalore in November 2023 as part of their world tour.
In addition to the Backstreet Boys, Ultra Music Festival, one of the world's largest electronic dance music festivals, has also announced plans to host its first-ever event in India in 2023. The festival, which has previously taken place in cities such as Miami, Tokyo, and Rio de Janeiro, will be held in Hyderabad in February 2023.
Other major music festivals that will be taking place in India in 2023 include Sunburn, which is set to return to Goa after a hiatus of two years, and NH7 Weekender, which is expected to host its popular multi-city event in cities such as Pune, Delhi, and Kolkata.
The announcement of these musical events has been met with enthusiasm by music fans across India, who are eagerly looking forward to experiencing the energy and excitement of live music performances once again after a long hiatus due to the COVID-19 pandemic.
India has emerged as a key market for the music industry in recent years, with a growing number of music festivals and concerts being held in the country. According to industry experts, the Indian music market is expected to grow at a compound annual growth rate of 15.5% between 2021 and 2026, driven by the increasing popularity of music streaming services and the growth of the live music industry.
The arrival of global music festivals and artists in India is a testament to the country's growing importance in the global music industry and the increasing demand for live music experiences among Indian music fans.
Overall, the musical marathon set to take place in India in 2023 is a sign of the music industry's resilience and the enduring power of live music experiences. With the Backstreet Boys, Ultra Music Festival, and other major events set to rock the country, music fans in India have a lot to look forward to in the coming year.
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