The Delhi edition will feature performances by Shreya Ghoshal, Aditya Rikhari, Rashmeet Kaur, Divyam and Khwaab, offering a mix of vocal mastery, indie storytelling and sonic depth
.jpg)
Coca-Cola is set to turn the spotlight on live cultural experiences as Coke Studio Bharat LIVE makes its first-ever public debut this January, marking a major new chapter for the iconic music platform. Taking place in Delhi and Guwahati, the initiative introduces an immersive, large-scale live format that brings together music, food and cultural expression beyond the digital screen.
For the first time, fans will experience Coke Studio Bharat as a real-world, public showcase, designed especially for India’s youth. The LIVE format opens up the world of Coke Studio Bharat, inviting audiences to step into the soundscape they have long connected with online and share the space with artists under one roof.
Shantanu Gangane, IMX (Integrated Marketing Experience) Lead, Coca-Cola INSWA, said the evolution into live experiences felt organic. “Coke Studio Bharat has grown into a powerful cultural platform where consumers and artists unite around music and storytelling, with Coca-Cola at its core. Taking this beyond digital into immersive live spaces is a natural next step. With Coke Studio Bharat LIVE, our aim is to create culture-shaping fan moments that celebrate India’s rich musical heritage in the iconic Coca-Cola way,” he said.
Rooted in the belief that India’s most authentic stories live in its local sounds, Coke Studio Bharat continues to spotlight folk traditions, regional dialects and indigenous instruments alongside contemporary styles. The LIVE format further strengthens this mission by bridging generations, reintroducing Gen Z to India’s musical roots through collaborations that feel modern, relevant and deeply connected to their origins.
The Delhi edition will feature performances by Shreya Ghoshal, Aditya Rikhari, Rashmeet Kaur, Divyam and Khwaab, offering a mix of vocal mastery, indie storytelling and sonic depth. Shreya Ghoshal shared that returning to the Coke Studio Bharat stage in a live format feels especially meaningful. “Coke Studio Bharat has reimagined how India experiences its own music, and being part of its first-ever LIVE show is truly a privilege,” she said.
Aditya Rikhari called the moment a celebration of connection and creative courage. “Coke Studio’s spirit of authenticity and experimentation resonates deeply with me. I’m excited to share this cultural moment with audiences in Delhi,” he added. Rashmeet Kaur echoed the sentiment, noting that performing Coke Studio Bharat music live brings a new honesty and energy to the sound.
In Guwahati, the showcase will feature Anuv Jain, Shankuraj Konwar, Rito Riba and Anoushka Maskey, each representing a distinct musical voice and cultural identity from the region. Anuv Jain described the LIVE format as a chance to connect beyond recordings and screens, while Shankuraj Konwar highlighted the platform’s role in amplifying regional voices with pride on a national stage. Rito Riba added that performing in Guwahati makes the experience even more personal, as it brings stories back to where they belong.
Each collaboration at Coke Studio Bharat LIVE preserves the authenticity of local roots while creating expressions that transcend geography. The live showcases mark a natural extension of the platform’s journey, taking music off the screen and into a shared cultural experience.
Further details, artist-led content and on-ground features will be announced in the days leading up to the concerts. Fans can stay tuned to Coke Studio Bharat’s official channels for updates.