"We believe this engagement from artists, labels and publishers shows a strong sign that there's an increased appetite for more marketplace tools and services” - Daniel EkSpotify, being the pioneer in everything digital audio and streaming, officially acquired Soundtrap - a subscription based remote recording studio - in 2017, and Gimlet Media and Anchor - podcast and distribution platforms - in Feb 2019. Last week, Soundtrap, the Stockholm based subsidiary of Spotify, launched a feature called Soundtrap for Storytellers. It is a one-stop shop podcast focused platform that offers recording, remote interviewing along with video features, audio production, transcript publishing and an option to directly publish the content on Spotify. It’s available for use at $14.99 a month. Spotify released a news statement on May 16, 2019, talking about the boom in the podcasting industry and the use for platforms like Anchor. Anchor works with a mission to “democratize audio” and it provides creators with all the tools they require to make, share and monetize their podcasts on the go. The statement talks about the need for podcasters (seasoned and amateurs) to understand the need and method of storytelling, building a brand, streamlining content and thus connecting with the audience.
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