Ed Sheeran Launches ‘Azizam’ With A Massive Heart Balloon Display

To celebrate the release of his new song "Azizam", Ed Sheeran has unveiled a stunning, one-of-a-kind art installation that has captivated audiences around the world. The highlight of the activation is a giant pink heart-shaped balloon, emblazoned with "Azizam" on one side and "Mera Pyaar" on the other, symbolizing the universal love and connection the song represents. This unique installation was revealed in the vibrant Lodhi Art District in Delhi, also being activated in key cities globally, including Dubai, London, Paris, Dublin, Berlin, New York, Los Angeles, São Paulo, and Mexico City.

This activation is one of the largest and most exclusive outdoor events ever organized by an artist to celebrate a new song. Coordinated through Warner Music Group and Warner Music India, the giant heart balloon represents a visual manifestation of the love and global reach of "Azizam". With its striking presence in some of the world’s most iconic cities, this activation is setting a new standard for music releases, blending art, music, and international fan engagement in an unprecedented way.