YouTube Aligns With Ticketmaster To Help Artists
The fact of the matter is that YouTube attracts over 1.5 billion logged in users every month and we all know a huge chunk of the videos up on YouTube is music. The American video-sharing company now valued at over $70 billion by Fortune in 2015, is now all set to give it’s artist a helpful hand.
You Can Now Sell Tickets On Your YouTube Channel As An Artist
Understanding that Live Music is one of the best ways to earn money for full-time musicians, the company has decided to dip their toes into live music. The Google/Alphabet Inc. platform has announced its first ever ticketing partnership, with Ticketmaster.
Recap: Alphabet Inc. is an American multinational conglomerate founded in October 2015, was created in a corporate restructuring of Google. It is now the parent company of Google and several former Google subsidiaries, including YouTube.
Under the deal will see YouTube advertise concert listings within artist videos, and then push users over to Ticketmaster to make the transaction. This partnership will go live in US first and other territories to quickly follow.
YouTube in their official statement wrote:
At YouTube, we understand the importance of helping artists find ways to build deeper connections with their fans -- the ones who not only watch and listen to videos, but are also willing to pay to see live performances. And, with live concerts becoming a bigger driver of revenue for artists, we want to help artists reach those fans, keep them updated about upcoming shows, and sell more tickets.
We’ve been experimenting with ways we can offer a ticketing experience to fans and we’re excited to announce our first ticketing partnership with Ticketmaster. Starting today, we will begin featuring hundreds of artist’s upcoming U.S. tour dates on their YouTube videos. Fans enjoying an artist's official music video on YouTube can now learn about upcoming concert listings and with a simple click, go to Ticketmaster to purchase tickets.
YouTube’s massive fan base paired with Ticketmaster’s global roster of concerts and security of verified tickets means we can easily connect a fan’s discovery of music on YouTube to their ability to purchase concert tickets.
We’re just getting started. We’ll be rolling out this feature to all artists who have Ticketmaster shows in North America with plans to expand globally. And, as part of our ongoing commitment to support artists, we’ll continue to find additional ways to make meaningful fan and artist connections.
Source: https://youtube.googleblog.com/2017/11/a-new-way-for-artists-to-sell-tickets.html